Thursday, June 25, 2009

Upgrade to Firefox 3.5: Shaking Up the Affiliates Program




One of the projects I have been working on for the Firefox 3.5 is a new dynamic messaging campaign for the launch called "Upgrade the Web". The idea first started as an IE switch campaign but morphed into an upgrade campaign for all browser users.

There are three main touch points for this campaign:
-Affiliate Buttons
-Word Press Plug-In
-Google Gadget Ads

The idea is that each one of these Firefox promoters dynamically displays a different message to the viewer depending on what browser they are using. We made an effort to make the tag lines cute and cheeky (thanks Elise!) and to make the graphics snappily emphasize (Thanks Sean!) the "new and improved-ness" of Firefox 3.5.

Here are the buttons and their respective messages:



These same messages are also being used in the Word Press plug-in and the Google Gadget Ads.

Put these buttons on your blog or website and help spread the word about Firefox 3.5!

[You can get the Affiliate buttons or the plug-in from the "Upgrade the Web" program homepage.
To download the buttons (and get credit for the downloads you generate) you need to be a Spread Firefox member. ]


Thanks to Elise Allen, Sean Martell, John Slater, Alex Buchanan, Mike Hostetler, Chris Blizzard, Stephen Donner, Krupa Raj for all their hard work--Awesome job!

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Great stuff - nice work, Laura!

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