Feedback request: Changing the user experience of the all.html page

The current all.html page is an important part of the user experience at mozilla.com--it's the one page we have to help our users find the right system, language or version of Firefox from the home page. More than that, it's our central portal to all the languages and language tools we offer and it represents all the hard work and dedication the l10n community has put in to make sure that everyone has access to Firefox.

The link can only be currently found under the green download button on the en-US home page and is the main way that people from communities without localized landing pages access their language tools (another project Seth Bindernagel and I are working on). Regardless of how people get there, the all.html page is important to maintain and improve because it is one of the principle ways people access Firefox in different languages.

Having said this, the current all.html page not performing well: 44% of users are bouncing (ie, immediately leaving the page). With more than 250,000 users hitting that page everyday, the page is an important web property and we need to try and maximize the number of these people that actually download by making the download process as easy to understand and as intuitive as possible. Right now, only 25% of those 250K hits (54K) manage to hit download.html which signals to me that either people are not finding what they are looking for or we're doing a bad job of explaining the purpose of the page. I personally believe that it is a combination of the two.

I think that the majority of people hitting this page speak a minimal amount of English and thus do not understand what to do because the page is

1) Wordy and written in English
2) most of the page is displayed below the fold
3) Although the information is displayed in list form, it is overwhelming to a non-English user.

After going through a lot of internal discussions, particularly with Faaborg and other UE experts, I decided that it was worth talking to The Royal Order, a website design firm that designed Mozilla.com, to see if they could make a create an all.html page that would be more intuitive, visually interesting and more obvious in its call to action.

Below you will find the jpegs of the first round of mock ups that the TRO delivered today. Although it is early in the re-design process, I think its important to get the community's input as early in the process as possible in order to ensure that we create the best site we can.

Let me reiterate that these mock-ups definitely need some work before we consider going live. This is why we need your help...we want to hear your thoughts about the design direction for each so we can decide which one to pursue. Essentially, I need to know which of the two concepts, overall, do you like/prefer?

Option 1, Page 1

Benefits:
-Map is Intuitive
-When you mouse over the continents/regions they are highlighted orange.
-Visually interesting
-Not too many words

Other thoughts:
Overall, we feel like this page needs a stronger
instruction on how to find the right download for you--maybe with a demonstrative graphic at the top of the page?





Option 1, Page 2

Benefits:
-Organization by region is intuitive
-Native form of language displayed first.
-Easily toggle between systems, versions
-Differentiates between packs, beta versions, localized versions.
-The entire box is highlighted green and to download you click on the box you want.
-Information on page is not too overwhelming.
-Can easily add languages to each region without mkaing the page seem longer.

Other thoughts:
We're thinking that the break down of continents into mini-regions is a concept we want to rethink before going live. There seem to be too many ways to mis-categorize countries and groups of people and we don't want to offend or upset anyone. Be assured that we're working on this issue.














Option 2, Page 1

Benefits:
-Page split up by continent
-Intuitive
-Click on a continent, you can use drop down to select a region.
-Native form of language listed first.
-Toggle between systems easily.
-Whole line highlights green when you scroll, and you click the entire line to download.

Other thoughts:
The list format, though easier to read, still seems overwhelming.




















Option 2, Page 2

Benefits:
-Continents section highlighted when you scroll over it.
-Easily add other languages to the list.
-Separation between language pack, localized version, beta versions.














We're eager to improve this page, so please send us your feedback as soon as possible.

Thanks for the thoughts!


P.S.
I want to note even though we will decide to go with a version of these two options, this does not mean that the old page will be thrown away. If it turns out that the old page does a better job of securing downloads, we will revert back and try something else.