tag:blogger.com,1999:blog-69081576070713317532024-03-17T20:03:13.594-07:00Azucar!Marketing SweetnessLaurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.comBlogger38125tag:blogger.com,1999:blog-6908157607071331753.post-71720383600115906852011-10-18T16:06:00.000-07:002011-10-18T16:11:22.543-07:00Mozilla Projects Featured in Facebook's HTML5 ShowcaseFacebook launched an <a href="https://developers.facebook.com/html5/showcase/">HTML5 Showcase</a> for developers today and I was excited to see that two projects that Mozilla has worked on in the past 9 months were featured: Mozilla's Mark Up (see my previous <a href="http://livetolaugh85.blogspot.com/2011/05/mark-up-beautiful-collaboration-for.html">post</a>) and Mozilla's <a href="https://demos.mozilla.org/en-US/">Web O Wonder</a>.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5w024_dWVfAL-acDmohwCF-K5DEqUaIWYFY0HnulymHtiROYC_X6l4sEUjPeUgZI1qWGBUosTzxvUhNqWzv5RvivzOq3e2E-s9ZjMmWY8GsFEpd_sisEtzEJ_sHi_f0KlhqOiRwv6tsg/s1600/Screen+shot+2011-10-18+at+3.22.05+PM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="136" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5w024_dWVfAL-acDmohwCF-K5DEqUaIWYFY0HnulymHtiROYC_X6l4sEUjPeUgZI1qWGBUosTzxvUhNqWzv5RvivzOq3e2E-s9ZjMmWY8GsFEpd_sisEtzEJ_sHi_f0KlhqOiRwv6tsg/s200/Screen+shot+2011-10-18+at+3.22.05+PM.png" width="200" /></a></div>Although both of these projects have now run their course, its still really cool to see that them mentioned by outside initiatives, especially Facebook. <br />
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For those of you interested in HTML5 demos, be sure to check out MDN's <a href="https://developer.mozilla.org/en-US/demos/">Demo Studio</a> for our community built demos. For those of you interested in HTML5 Resources, <a href="https://developer.mozilla.org/en/HTML/HTML5">MDN</a> is definitely a great place to check out helpful documentation.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1jtPqioqHS1_ZHkiDp820CbVUkHgiI6MFAeVtZvhCAqvdR20QwZmUfNiBkHFKbjMHgNq8oknHzExH-YNAVr_7AK6NzLJ69Q5KNi4_8VCP6tObeRMTUs3dp55ZgVQI6FW5Qk7Aw-2SVIg/s1600/Screen+shot+2011-10-18+at+3.21.53+PM.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1jtPqioqHS1_ZHkiDp820CbVUkHgiI6MFAeVtZvhCAqvdR20QwZmUfNiBkHFKbjMHgNq8oknHzExH-YNAVr_7AK6NzLJ69Q5KNi4_8VCP6tObeRMTUs3dp55ZgVQI6FW5Qk7Aw-2SVIg/s200/Screen+shot+2011-10-18+at+3.21.53+PM.png" width="200" /></a></div>Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com60tag:blogger.com,1999:blog-6908157607071331753.post-71538184890658080272011-06-08T09:02:00.000-07:002011-06-08T09:02:11.365-07:00Mark Up : Beautiful Collaboration for the Open Web<span id="internal-source-marker_0.8027731908386732" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">I’m happy to announce the launch of Mozilla’s Mark Up, a 3D collaborative art project for the open Web. Get involved and </span><a href="https://markup.mozilla.org/"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">make your “mark” </span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">for the world’s largest resource.</span><a href="https://markup.mozilla.org/"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;"> </span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">We Believe</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Mark Up is a site created for you to make a “mark” and stand in support of these values for the open Web. </span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">The Web belongs to us all. We all contribute to it every day, from maintaining our personal blogs to sending emails and watching videos, everything we do online contributes to the Web’s ecosystem. No one organization or company should control the choices you make, the content you create or the technology you build. These strong beliefs, along with the original </span><a href="http://www.mozilla.org/about/manifesto"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">Mozilla Manifesto</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">, helped us to write the following </span><a href="https://markup.mozilla.org/en-US/manifesto/"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">“We Believe”</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> statement and the core of the Mark Up site. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;"></span><br />
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<a href="https://lh5.googleusercontent.com/Unlg5INnsU3RSJ8M8mWnTQK_lHUq7N3Zvpb6qIZjAUz_LEcCug4gB5HlnLlKjgDvTXSic-H8ckq2eWSQjbkThjCQeVYT42CDBn-JwR3RfzY0niV7J-w" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="217" src="https://lh5.googleusercontent.com/Unlg5INnsU3RSJ8M8mWnTQK_lHUq7N3Zvpb6qIZjAUz_LEcCug4gB5HlnLlKjgDvTXSic-H8ckq2eWSQjbkThjCQeVYT42CDBn-JwR3RfzY0niV7J-w" width="400" /></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;"> </span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Make your “Mark”</span><br />
<span id="internal-source-marker_0.8027731908386732" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">You can use your mouse or track-pad to input your “mark” for the Web. What that “mark” is, however, is completely up to you. For example, you may decide to submit a doodle. Others may write a sentence of support. Others may sign their name, and others still may try and create something intricate. At the end of the day, it doesn’t matter what kind of mark is made—what matters is that you actively choose to make one. </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Watch the following screencast to learn more. </span><br />
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<video controls="controls" height="180" poster="http://people.mozilla.org/~lmesa/Screencasts/MarkUp_How_to/Screen%20shot%202011-05-15%20at%206.57.17%20PM.png" width="320"><br />
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<source src="http://people.mozilla.org/%7Elmesa/Screencasts/MarkUp_How_to/MarkUP.mp4" type="video/mp4"></source><br />
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<source src="http://people.mozilla.org/%7Elmesa/Screencasts/MarkUp_How_to/MarkUP.webmvp8.webm" type="video/webm"></source><br />
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<source src="http://people.mozilla.org/%7Elmesa/Screencasts/MarkUp_How_to/MarkUP.theora.ogv" type="video/ogg"></source><br />
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<iframe allowfullscreen="" frameborder="0" height="281" src="http://www.youtube.com/watch?v=HPnDriqtsqg" width="500"></iframe><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<span id="internal-source-marker_0.8027731908386732" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Once you’ve submitted your mark, you’ll see it replay, along with a randomly generated unique URL. You can then use that URL to share it with your friends, giving them a direct link to your mark. You are also able to browse everyone else’s marks with your mouse or arrow keys, browsing an ever-extending 3D line of solidarity.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Project Background</span><br />
<span id="internal-source-marker_0.8027731908386732" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">The original idea came from</span><a href="https://markup.mozilla.org/en-US/about/evan-roth/"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">Evan Roth,</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> co-founder of the Graffiti Research Lab, co- creator of Graffiti Markup Language, open source advocate and popular graffiti artist. Evan worked closely with Mozilla and </span><a href="http://www.barbariangroup.com/"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">The Barbarian Group</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> to conceptualize and finesse the idea through several rounds of creative and development. </span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Technology</span><br />
<span id="internal-source-marker_0.8027731908386732" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Mark Up uses open-source technology like </span><a href="about:blank"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">Graffiti Markup Language</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> (GML), Canvas and JavaScript, and is accessible with Chrome, IE9 and Firefox 4. The use of GML was particularly key in the project because GML stores movement information on the X, Y and Z axes, recording details about individual strokes, varying pressure and speed. This allows for rich expressions that can be replayed in the exact time it took to make the mark. Most importantly, all the code and GML data used on the site is available for everyone to access and improve on </span><a href="https://github.com/mozilla/markup"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">Github.</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">We’re excited to see what kinds of projects Mark Up inspires you to create!</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><b>Thanks</b></span><br />
<span id="internal-source-marker_0.8027731908386732" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">I want to thank the countless people who will contribute something to our collaborative art project for the open Web, and for all those who helped make this site and project a reality. </span><a href="https://markup.mozilla.org/"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;"> Make your mark</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">, take a stand, and help spread the message about the importance of the open Web. </span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span>Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com31tag:blogger.com,1999:blog-6908157607071331753.post-78394895307450510352011-03-21T14:50:00.000-07:002011-03-22T09:30:54.598-07:00Firefox 4 - What is browser speed?<div class="" id="magicdomid5"><span class="author-g-btxz122z9be53ez122ztl954"></span><span class="author-g-rxkthutqh6spxdtg">A</span><span class="author-g-btxz122z9be53ez122ztl954">s </span><span class="author-g-jtq3ppjez122zz122z5ithy5">a </span><span class="author-g-btxz122z9be53ez122ztl954">Firefox user, you may have seen this graph on the Mozilla website or </span><span class="author-g-jtq3ppjez122zz122z5ithy5">on</span><span class="author-g-btxz122z9be53ez122ztl954"> blogs:</span></div><div class="" id="magicdomid6"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL3gDwVUIbj1ee_3aSgYhOzZz8JAKPW6rUCUjWHc8CHEbEBI0TbLTk27bPRGlY7OgaEO8YQeNDrOiQ610R4BwFOF6J2DNOIVaO1gyttTFVSLPIi8nQsnXbvUt1cORUtpEZNFowaDMraxU/s1600/Screen+shot+2011-03-16+at+12.16.20+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="322" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL3gDwVUIbj1ee_3aSgYhOzZz8JAKPW6rUCUjWHc8CHEbEBI0TbLTk27bPRGlY7OgaEO8YQeNDrOiQ610R4BwFOF6J2DNOIVaO1gyttTFVSLPIi8nQsnXbvUt1cORUtpEZNFowaDMraxU/s400/Screen+shot+2011-03-16+at+12.16.20+PM.png" width="400" /></a></div><div class="" id="magicdomid7"><span class="author-g-btxz122z9be53ez122ztl954"><br />
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</div><div class="" id="magicdomid9"><span class="author-g-btxz122z9be53ez122ztl954">But what do these graphs really mean?</span><span class="author-g-rxkthutqh6spxdtg"> How does </span><span class="author-g-jtq3ppjez122zz122z5ithy5">"</span><span class="author-g-btxz122z9be53ez122ztl954">620 ms on Sunspider</span><span class="author-g-jtq3ppjez122zz122z5ithy5">"</span><span class="author-g-btxz122z9be53ez122ztl954"> </span><span class="author-g-jtq3ppjez122zz122z5ithy5">e</span><span class="author-g-rxkthutqh6spxdtg">ffect me</span><span class="author-g-btxz122z9be53ez122ztl954">? </span><span class="author-g-jtq3ppjez122zz122z5ithy5">Like most </span><span class="author-g-rxkthutqh6spxdtg">users</span><span class="author-g-jtq3ppjez122zz122z5ithy5">, </span><span class="author-g-rxkthutqh6spxdtg">I care more about</span><span class="author-g-btxz122z9be53ez122ztl954"> how quickly I can load my </span><span class="author-g-jtq3ppjez122zz122z5ithy5">e</span><span class="author-g-btxz122z9be53ez122ztl954">mail</span><span class="author-g-rxkthutqh6spxdtg">, play my favorite game</span><span class="author-g-btxz122z9be53ez122ztl954"> and </span><span class="author-g-rxkthutqh6spxdtg">watch a video smoothly without interruption than what a benchmark tells me I should expect. </span><span class="author-g-btxz122z9be53ez122ztl954"> </span><span class="author-g-jtq3ppjez122zz122z5ithy5"> I care about my overall experience.</span></div><div class="" id="magicdomid10"><br />
</div><div class="" id="magicdomid11"><span class="author-g-rxkthutqh6spxdtg">And so, when it comes to the concept of browser "Speed"</span><span class="author-g-btxz122z9be53ez122ztl954"> it's only really fair to judge the browser on the entire experience--from how quickly it starts up, to page load speed, to how well online games and videos are rendered and played.</span><span class="author-g-rxkthutqh6spxdtg"> </span><span class="author-g-btxz122z9be53ez122ztl954"> In Firefox 4, we've made improvements in all of these areas. </span></div><div class="" id="magicdomid12"><br />
</div><div class="" id="magicdomid13"><span class="author-g-btxz122z9be53ez122ztl954 b"><b>Start-Up time</b></span><span class="author-g-rxkthutqh6spxdtg b"><b> - Performance from the moment you click on the Firefox icon on your desktop</b></span></div><div class="ace-line" id="magicdomid148"><span class="author-g-btxz122z9be53ez122ztl954"></span><span class="author-g-btxz122z9be53ez122ztl954"> </span><span class="author-g-jtq3ppjez122zz122z5ithy5">When you want to get online, you want to get online. Firefox 4 now starts pretty instantaneously for me </span><span class="author-g-btxz122z9be53ez122ztl954">--</span><span class="author-g-jtq3ppjez122zz122z5ithy5">but as they say, your mileage may vary, depending on your system, and especially what add-ons you have installed (and if you don't find Firefox 4 starts fast for you, you should head over to </span><span class="author-g-jtq3ppjez122zz122z5ithy5 url"><a href="http://support.mozilla.com/">http://support.mozilla.com/</a></span><span class="author-g-jtq3ppjez122zz122z5ithy5"> the Mozilla support community - it may be something on your computer).</span></div><div class="ace-line" id="magicdomid148"><span class="author-g-jtq3ppjez122zz122z5ithy5">Watch this video to see how Firefox 4 and 3.6 compare. </span></div><div class="separator" style="clear: both; text-align: center;"><br />
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/lCA3z3MhZu4?feature=player_embedded' frameborder='0'></iframe></div><div class="" id="magicdomid15"><br />
</div><div class="ace-line" id="magicdomid1531"><span class="author-g-btxz122z9be53ez122ztl954 b"><b>Page Load Speed</b></span><span class="author-g-rxkthutqh6spxdtg b"><b> - </b></span><span class="author-g-btxz122z9be53ez122ztl954 b"><b>Getting where you need to go... fast</b></span></div><div class="ace-line" id="magicdomid1059"><span class="author-g-btxz122z9be53ez122ztl954">Firefox has made some changes to its JavaScript engine so that pages load faster--from Facebook, to recipes, to webmail.</span><span class="author-g-rxkthutqh6spxdtg"> </span><span class="author-g-btxz122z9be53ez122ztl954">The details of this improvement gets a little too in the weeds, but you can think of </span><span class="author-g-btxz122z9be53ez122ztl954"><a href="http://www.blogcdn.com/downloadsquad.switched.com/media/2010/11/jagermonkeypostcard.jpg">JägerMonkey</a></span><span class="author-g-btxz122z9be53ez122ztl954"> as the JS engine that specializes in short-cuts. So, take the analogy of a pastry chef: Firefox 3.6 has </span>a novice pastry chef, who works very deliberately: he looks up each term ("whisk"), searches drawers for needed pots and pans, does the step, then puts everything away. Firefox 4 has <span class="author-g-btxz122z9be53ez122ztl954">JägerMonkey</span>, an expert pastry chef who takes advantage of lots of time-saving shortcuts. She knows what all the terms mean and where the tools are, and keeps them out to be used again until she is done with that tool. The baking steps are the same, but prep and takedown are way faster. There are obvious positives and negatives to each type of pastry chef--but what really matters here is that having this new JS engine means that Firefox 4 is more than 6 times faster than Firefox 3.6.<span class="author-g-btxz122z9be53ez122ztl954"> </span><br />
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</div><div class="ace-line" id="magicdomid924"><span class="author-g-btxz122z9be53ez122ztl954 b"><b>Responsiveness</b></span><span class="author-g-rxkthutqh6spxdtg b"><b> - </b></span><span class="author-g-btxz122z9be53ez122ztl954 b"><b>More stability with less restarts</b></span></div><div class="ace-line" id="magicdomid1528"><span class="author-g-btxz122z9be53ez122ztl954">People sometimes don't realize that a lot of their favorite websites that showcase videos, chat, games and streaming music need up-to-date third party plugins in order for them to experience the content properly. Users would see symptoms of this issue in older version of 3.6 with the browser freezing up or hanging, usually forcing the user to have to restart the browser. Now with Firefox 4</span><span class="author-g-rxkthutqh6spxdtg">, i</span><span class="author-g-btxz122z9be53ez122ztl954">f one of these commonly-used p</span><span class="author-g-rxkthutqh6spxdtg">ieces of technology </span><span class="author-g-btxz122z9be53ez122ztl954">crashes or freezes, it won't affect the rest of Firefox. Instead, you can simply reload the page </span><span class="author-g-jtq3ppjez122zz122z5ithy5">which will</span><span class="author-g-btxz122z9be53ez122ztl954"> restart the plugin. This means that your day</span><span class="author-g-jtq3ppjez122zz122z5ithy5">-</span><span class="author-g-btxz122z9be53ez122ztl954">to</span><span class="author-g-jtq3ppjez122zz122z5ithy5">-</span><span class="author-g-btxz122z9be53ez122ztl954">day browsing is a ton more stabl</span><span class="author-g-jtq3ppjez122zz122z5ithy5">e. And if for some reason you </span>aren't seeing videos or other media performing the way you would expect (black boxes on videos, instant chat feeling laggy) go to our <a href="http://www.mozilla.com/plugincheck/">Plugin Check</a> page to make sure you're using the latest and greatest versions of the most popular plugins. </div><span class="author-g-rxkthutqh6spxdtg"></span><br />
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</div><div class="" id="magicdomid22"><span class="author-g-btxz122z9be53ez122ztl954 b"><b>Graphics Performance</b></span><span class="author-g-rxkthutqh6spxdtg b"><b> - </b></span><span class="author-g-btxz122z9be53ez122ztl954 b"><b>Watch the videos and games you love at the speed you expect </b></span></div><div class="ace-line" id="magicdomid1193"><span class="author-g-btxz122z9be53ez122ztl954">Most computers have graphics cards that help you experience graphics heavy content like games and streaming video. With hardware acceleration, Firefox can use the built-in graphics card of the latest machines to render the games you play and videos you watch even faster. Click</span> <a href="https://support.mozilla.com/en-US/kb/how-do-i-upgrade-my-graphics-drivers">here</a><span class="author-g-btxz122z9be53ez122ztl954"> to learn more about how to update your graphics drivers to make sure you're getting the most out of your hardware. </span><br />
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<div class="ace-line" id="magicdomid931"><span class="author-g-jtq3ppjez122zz122z5ithy5 b"><b>Efficiency - Smarter</b></span><span class="author-g-btxz122z9be53ez122ztl954 b"><b>, faster</b></span><span class="author-g-jtq3ppjez122zz122z5ithy5 b"><b> design</b></span></div><span class="author-g-jtq3ppjez122zz122z5ithy5">There are a few repetitive tasks that can make Firefox seem slower than it is. In Firefox 4, some of these task have been streamlined to avoid unnecessary work. For example, Mozilla used to host a home page for many users - now, that's actually hosted in the browser, so it doesn't need to be loaded over the Internet. Also, when Firefox restores several tabs, it loads the one you're looking at first (because that is presumably the one you want!). </span><span class="author-g-btxz122z9be53ez122ztl954"> Firefox 4 also features App tabs, another interface feature that allows you to keep sites you check throughout the day--like your webmail or your social networking apps-- and give them an accessible, and permanent home in your browser. </span><span class="author-g-jtq3ppjez122zz122z5ithy5">And with a feature like Switch-to-Tab, you can easily avoid opening the same page twice.</span></div><div class="" id="magicdomid25"><span class="author-g-jtq3ppjez122zz122z5ithy5 b"><b>HTML5</b></span><span class="author-g-rxkthutqh6spxdtg b"><b> - Pushing the boundaries of what's possible on the Web</b></span></div><div class="ace-line" id="magicdomid197"><span class="author-g-jtq3ppjez122zz122z5ithy5">If you'd use a browser from 10 years ago (and in fact, some people still do), you'd quickly notice that it isn't suited for the rich and complicated Web pages you see regularly today. Firefox 4 offers support for more and more modern web technologies, allowing developers to create better and more exciting websites and content: increased performance doesn't just mean speed and stability, but also capability.</span><span class="author-g-rxkthutqh6spxdtg"> </span><span class="author-g-btxz122z9be53ez122ztl954">You can check out the amazing things Firefox 4 can do because of theseopen technologies in Mozilla's <a href="https://demos.mozilla.org/">demo showcase</a>.</span></div><div class="" id="magicdomid27"><br />
</div><div class="" id="magicdomid29"><span class="author-g-jtq3ppjez122zz122z5ithy5">So what does it all mean? It means Firefox 4 is pretty damn impressive. Go <a href="http://mozilla.com/firefox">here</a> to download Firefox 4 now!</span></div><div class="" id="magicdomid30"><br />
</div><div class="" id="magicdomid33"><i>Special thanks to Patrick Finch and Dave Mandelin for all of their help!</i></div><div class="" id="magicdomid34"><br />
</div>Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com15tag:blogger.com,1999:blog-6908157607071331753.post-31929083955314240472011-03-03T10:48:00.000-08:002011-03-03T10:48:43.069-08:00Mozilla Presents: The Web O' Wonder<span id="internal-source-marker_0.9561850117597515" style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">I’m excited to announce that we are launching the first phase of the </span><a href="http://www.webowonder.org/"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">Web O’ Wonder </span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">project today!</span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><img height="312px;" src="https://lh3.googleusercontent.com/lGxerLYAVJW6jmiE68H0VWlriWtA7iTXzLSriXOu_FT8Bp2IwnlGWoTEmzaTcH7koOWGVh4y2nybgq-TNrqr8bZFYqW5DogHM_Llllz2MijiMKUZar8" width="500px;" /><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">This is the first time, outside of the demos featured on </span><a href="http://hacks.mozilla.org/"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">Hacks</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">, that Mozilla has created a site dedicated to showing off the latest in Web technologies. We will be releasing a few demos each week for the next several weeks, so be on the look out for new demos! </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Before you go in to explore (which I strongly encourage you do) you should know that Web O’ Wonder isn’t your typical demos site. </span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">The demos are meant to push the boundaries of the Web you think you know. The demos demonstrate technologies that most people have never seen before--but more importantly, you will see the browser do these amazing things </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">without </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">plugins! </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Another important difference with this site is that Web O’Wonder is ‘demoing’ the Web, not just a specific browser. From the beginning, we wanted to make sure that all modern browsers would be able to view the demos as they were meant to be seen. For now, that means that Firefox 4 Beta+ and Chrome 9+ can see all the demos fully. Other browsers will be able to see the demos as their capabilities catch up. </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">I also want to call out that our WebGL demos (technology used to render 3D graphics) will only work on the most modern of hardware. If you run into difficulties, I recommend updating your graphics drivers. If that doesn’t help, we have created “screen-casts” of each demo. Click on “Watch the Video” to see the screen-cast. </span><br />
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Some demos even include a “behind the scenes” with the creators of specific demos. For phase 1, we have profiled the </span><a href="http://videos-cdn.mozilla.net/serv/mozhacks/demos/documentaries/remixingreality/documentary.webm"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">“Remixing Reality” demo</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">, so make sure to check it out!</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">You may also notice that the source-code for all the demos is hosted on GitHub when browsing the back of each demo card. We encourage the adventurous to go take a look, fork the code, and improve it. You can also submit your own demos through our “Submit a Demo” link. </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">To read a little bit more about this project, make sure to check out </span><a href="http://hacks.mozilla.org/2011/03/webowonder/"><span style="background-color: transparent; color: #000099; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">Paul Rouget’s blog post</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> or the Mozilla blog. </span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 11pt; font-style: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Lastly, Web O’Wonder has been a labor of love for a lot of people for over several months. I want to thank the Mozilla community (you know who you are) for all the long hours and dedication and for all your help making this project a reality. </span>Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com24tag:blogger.com,1999:blog-6908157607071331753.post-43839168107080003122010-05-10T21:22:00.000-07:002010-05-11T12:06:36.893-07:00Plugins Check: Taking it to the next levelThe Plugins Check started out back in October of last year as a way for us to help our fellow Firefox users protect themselves from vulnerable plugins (you can read more background <a href="http://livetolaugh85.blogspot.com/2009/10/making-web-little-bit-safer-one-plugin.html">here</a>, <a href="http://livetolaugh85.blogspot.com/2009/12/plugins-check-page-new-milestone.html">here</a> and <a href="http://livetolaugh85.blogspot.com/2010/01/firefox-36-is-out-door.html">here</a>).<br />
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We started with 40K page views a day--we now regularly have more than 140K page views a day, making the Plugin Check page one of the most viewed Mozilla.com properties. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq5frD_cXhbI5LknicXhgbyVkBnwVOQIHYfNdw-rYr4n0afNRPt7DyXSNQcxL0FC1iBkn1SOBanZ2LZdXxfbWYzRU8l7iDflkMsIhsq9HJtXjP2jjX7O5QiI7XgDv7-OMiJBMBK2Kv9BU/s1600/Screen+shot+2010-05-10+at+9.23.41+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq5frD_cXhbI5LknicXhgbyVkBnwVOQIHYfNdw-rYr4n0afNRPt7DyXSNQcxL0FC1iBkn1SOBanZ2LZdXxfbWYzRU8l7iDflkMsIhsq9HJtXjP2jjX7O5QiI7XgDv7-OMiJBMBK2Kv9BU/s400/Screen+shot+2010-05-10+at+9.23.41+PM.png" width="400" /></a></div><br />
Since then, the Plugins Posse, (as we like to call ourselves) has been working hard to make this technology more accessible to other browser users. We believe that anyone, regardless of what browser they're using, should be able to check and make sure that they're using the latest and <b>safest </b>versions of their plugins.<br />
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Thanks to the dedication and hard work of Austin King, Les Orchard, Stephen Donner, Dan Veditz, and Michael Coates, I'm happy to announce that the <a href="http://www.mozilla.com/en-US/plugincheck/">Plugin Check</a> is now compatible with the most recent version of "modern browsers". In other, more understandable words, the Plugin Check will now check your installed plugins, regardless of whether you use the latest versions of IE8+, Chrome 4+, Safari 4+ or Opera 10.5+ to browse the Web.<br />
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Cool, huh? <br />
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One caveat is that the page does not check each and every last plugin. We built the Plugin Check to scan and recognize the most popular plugins. For example: Flash, Silverlight, Java and Quicktime, to name a few. <b>(Read more about what browsers and plugins we support <a href="http://www.mozilla.com/en-US/plugincheck/more_info.html">here</a>.)</b><br />
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Share this link with your friends, family, (even your non-Firefox using friends--we won't tell ;) and you can help make the Web a safer, better experience for everyone!Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com84tag:blogger.com,1999:blog-6908157607071331753.post-11235032072062217922010-02-11T10:08:00.000-08:002010-02-11T18:32:13.288-08:00Taking the Getting Started page in a new directionThe "Getting Started" page on Mozilla.com is one of our most viewed Web pages, with an average of <span style="font-weight: bold;">525K page</span> views per day (following the download.html page and what's new page).<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDVGDgojDQINC5ynUQP-rrNDaOy37-L_XJucn-DODfr2Ev3tgI0CYpJDzCN6w0JHsbXt9M93bD13qlxvQrtBgr58Jz2eh-6blFyFT8fDsBalIeH1_OHjDs7SiyNMK-GXh5t8nRGK92bBo/s1600-h/Screen+shot+2010-02-10+at+3.58.14+PM.png"><img style="cursor: pointer; width: 320px; height: 198px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDVGDgojDQINC5ynUQP-rrNDaOy37-L_XJucn-DODfr2Ev3tgI0CYpJDzCN6w0JHsbXt9M93bD13qlxvQrtBgr58Jz2eh-6blFyFT8fDsBalIeH1_OHjDs7SiyNMK-GXh5t8nRGK92bBo/s320/Screen+shot+2010-02-10+at+3.58.14+PM.png" alt="" id="BLOGGER_PHOTO_ID_5437053876506690994" border="0" /></a><br /><br /><br />According to <a href="http://blog.mozilla.com/metrics/2009/02/10/improving-the-firefox-experience-84000000-users-at-a-time/">Ken <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Kovash's</span> Blog of Metrics post</a> from February of last year, more than 90% of traffic to this page comes from the embedded link in the bookmark toolbar that we've <span class="blsp-spelling-error" id="SPELLING_ERROR_1">pre</span>-loaded onto every version of <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Firefox</span>.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLle45nFHDQQipqKTPW8ca2ZdEDwgeytsngIeqkvuYLWG_d_alNAqh0lpXYZlQbYi3L4auG47att5tTDrAoeNGw2ufjHEjbOecQcBOZT8SWxrxtdeJ0GQKgeIwcfhbXJDVm-Pc1M-D60s/s1600-h/bookmark_toolbar_v2.png"><img style="cursor: pointer; width: 320px; height: 82px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLle45nFHDQQipqKTPW8ca2ZdEDwgeytsngIeqkvuYLWG_d_alNAqh0lpXYZlQbYi3L4auG47att5tTDrAoeNGw2ufjHEjbOecQcBOZT8SWxrxtdeJ0GQKgeIwcfhbXJDVm-Pc1M-D60s/s320/bookmark_toolbar_v2.png" alt="" id="BLOGGER_PHOTO_ID_5437054310659103122" border="0" /></a><br /><br /><br />The remaining 10% of visitors seem to come from a link on the First Run Page.<br /><br />From Ken's post, we know that a lot of the people that hit this page come to it by accidentally hitting the link on the toolbar. We also know that even if they are coming to the page on purpose, they aren't finding what they were looking for, with 95% of traffic bouncing right off the page. From this information, I can basically make a few conclusions:<br /><br /><span style="font-weight: bold;">1) The Getting Started Page is one of the biggest touch points we have, inside or outside of Mozilla.com.</span><br /><span style="font-weight: bold;">2) A lot of our users are looking for specific content on the Getting Started page.</span> <span style="font-weight: bold;"><br />3) Most of those users aren't finding whatever they are looking for.</span><br /><br />How do we fix this?<br /><br />I think we have a few options:<br /><span style="font-size:100%;"><br /><span style="font-weight: bold;">- Kill the Getting Started page.</span></span><span style="font-size:100%;"><br /></span>I just don't think this is a viable option. We have so few touch points with our current users as it is. Outside of Mozilla.com, we have access to the snippets on the Google Start page, the First Run page, the What's New page, the Getting Started page and our social media outlets (Twitter and <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Facebook</span>). I agree that we can't leave the page the way it is, but getting rid of the page doesn't solve the problem. If anything, it makes the problem much worse by leaving us with one less channel to communicate.<br /><br /><span style="font-weight: bold;">-Re-brand the "Getting Started" page</span><br />We could definitely look into renaming this page and calling it something else...like maybe the "<span class="blsp-spelling-error" id="SPELLING_ERROR_4">Firefox</span> Connect" page. The only problem is that we still don't know what kind of content these 500K users are looking for. Obviously, the "Getting Started" title resounds with some of these users, or else, they wouldn't be clicking on it. My theory is that they hit the page expecting to find information about using <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Firefox</span> features or setting up <span class="blsp-spelling-error" id="SPELLING_ERROR_6">Firefox</span> and stumble on a page in which we recommend certain websites or tools. Users must be looking for something to do with "Getting Started" and re-branding the page on a whim without knowing what people are looking for will lead us right back into the situation we're in now.<br /><br /><span style="font-weight: bold;">-Test the content on the Getting Started page</span><br />I think this is by far the best option. This entails creating new content for a variety of audiences, and testing them on a percentage of the population to see what content these users are looking for. The design that has the lowest bounce rate will give us insight into what kind of content these users are looking for.<br /><br /><br /><span style="font-weight: bold;">Now for my idea....</span><br />One idea I have is testing the content found on the First Run page. As it is now, people get to the First Run page immediately after downloading <span class="blsp-spelling-error" id="SPELLING_ERROR_7">Firefox</span> for the first time.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0Zq4cQ0T_oqZi85xPnOYH3RIVRSkbvYLvmwRn6zB0_Lrt8U2ZPPK4Gr-Xw63KOJKvZIqU8NRQL_0HXFewp35N_T8LYgVHdtWksPO1GoQlsiJf1gNiLKpnC5WPp4OstbgEiIe9TG9XPqg/s1600-h/Screen+shot+2010-02-11+at+5.53.29+PM.png"><img style="cursor: pointer; width: 320px; height: 169px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0Zq4cQ0T_oqZi85xPnOYH3RIVRSkbvYLvmwRn6zB0_Lrt8U2ZPPK4Gr-Xw63KOJKvZIqU8NRQL_0HXFewp35N_T8LYgVHdtWksPO1GoQlsiJf1gNiLKpnC5WPp4OstbgEiIe9TG9XPqg/s320/Screen+shot+2010-02-11+at+5.53.29+PM.png" alt="" id="BLOGGER_PHOTO_ID_5437169691873383778" border="0" /></a><br /><br /><br />Going from my own experience, people are not very patient after downloading an application or program from the Internet. It's all about clicking through the introductory tabs and information and getting to the actual usage of the product. And once they realize they don't understand something or they get confused, then they look for more information. And this is where everything gets *interesting*. As things stand now, the First Run page is not a page that you can navigate to unless you know the exact <span class="blsp-spelling-error" id="SPELLING_ERROR_8">url</span>. We don't promote it anywhere. It's just the page that comes up right after download. So what happens if you're impatient and just want to start playing with the product after downloading? You lose the opportunity to explore the content on this page. And even if one of our users decide to explore some of the content on this page and say, decide to be a <span class="blsp-spelling-error" id="SPELLING_ERROR_9">Facebook</span> fan, they have no way to return back to the First Run page. Once you leave the page, that's it. <span class="blsp-spelling-error" id="SPELLING_ERROR_10">Finito</span>. Game over.<br /><br />So what makes the most sense to me is to at least try putting this content on the Getting Started page. More than that, we also have to promote the page to all of our New Users and how to find the page. Doing so will give this page the best opportunity to offer all of our users a place to go to find out the basics about Firefox in a consumer friendly, visual way. <br /><br />We definitely need to get the testing process started as soon as possible. Please feel free to let me know if you have other ideas for content testing. <br /><br />So after reading all of that...<br /><br /><span style="font-weight: bold;">Here's the Summary:</span><br />1) The Getting Started page is very important. The fact that it's linked on the bookmarks bar is very important. It's our only "constant" touch point with our users<br />2) The GS page, as it stands, is not offering people the content they want.<br />3) Testing Content on this page is the best way to figure out what are 500K users a day are looking for,<br />4) The First Run page design, within the site, not in layout, is broken. As is the What's New page. Neither are easy to find/navigate to and although the information they offer is useful, we need to find a permanent place for people to find this information, preferably, within the product. People should be able to find this information whenever they want it, not just immediately after upgrading or downloading.<br />5) Maybe we can put the content of the First Run page on the Getting Started page? Maybe we can find other content that will please our users?<br /><br />Feel free to contact me at lmesa@mozilla.com if you have any other ideas or suggestions. <br /><br />What would you like to see on the Getting Started page?Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com39tag:blogger.com,1999:blog-6908157607071331753.post-50048733272702906222010-02-08T08:50:00.000-08:002010-02-08T11:18:43.315-08:00A/B Testing: First Run PageOne of my new responsibilities as I work with John Slater and the <a href="https://wiki.mozilla.org/Marketing/Creative#Creative">Creative Marketing team</a> on Mozilla.com is to test, improve and optimize our web pages. This joint project with Blake Cutler and the Metrics team is one of many in the A/B testing pipeline.<br /><br />One of the first pages we're working on is the <a href="http://www.mozilla.com/en-US/firefox/3.6/firstrun/">First Run</a> page.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfmJBp7dDrxom4wYMP6TZrxvI_uqgXOe8fC5iJ1PdV0ksuj0ydIt6ugHug0LFBZMQKPpDLFzaHlEAFu04Z2-X430yNN0y_G2PUpKJo3kGF7aN7L8b5Lhzd7CXca4_9APFXbz4ImwskLMs/s1600-h/firstrun.png"><img style="cursor: pointer; width: 320px; height: 193px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfmJBp7dDrxom4wYMP6TZrxvI_uqgXOe8fC5iJ1PdV0ksuj0ydIt6ugHug0LFBZMQKPpDLFzaHlEAFu04Z2-X430yNN0y_G2PUpKJo3kGF7aN7L8b5Lhzd7CXca4_9APFXbz4ImwskLMs/s320/firstrun.png" alt="" id="BLOGGER_PHOTO_ID_5435931465889165810" border="0" /></a><br /><br />The First Run page is a huge page for us for two reasons:<br /><br /><span style="font-size:130%;">1) It's our first impression.</span><br />The First Run page is the first page that loads immediately after Firefox is launched for the first time. Everyone who downloads Firefox sees this page, and it's our first opportunity to visually (and verbally) introduce ourselves to a new user.<br /><br /><span style="font-size:130%;">2) It's one of our only touch points.</span><br />We have very few ways to get in touch with our users. The First Run page is the first time we can make contact with a Firefox user to share information, answer questions and differentiate ourselves from other browsers outside from the normal product interactions.<br /><br />We are currently testing three different designs inspired by some of the most popular sites on the Web:<br /><br /><a href="http://www.mozilla.com/en-US/firefox/3.6/firstrun/a/">Design A:</a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf7FBOH-fCjn4KzWa0aNJcrSZNnQek26_wmk1kxl2Ax0eM7_RN8qcaU4ci4e98nU0eLbzkRoqaJEymcmPgu_pQMQown2n9X1ZFqDMUDyv477ZkZUJWoXhqGl5rclJ9MWCcadM_oL0l6gM/s1600-h/firstruna.png"><img style="cursor: pointer; width: 320px; height: 193px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf7FBOH-fCjn4KzWa0aNJcrSZNnQek26_wmk1kxl2Ax0eM7_RN8qcaU4ci4e98nU0eLbzkRoqaJEymcmPgu_pQMQown2n9X1ZFqDMUDyv477ZkZUJWoXhqGl5rclJ9MWCcadM_oL0l6gM/s320/firstruna.png" alt="" id="BLOGGER_PHOTO_ID_5435942781509469106" border="0" /></a><br />This is the "Task" oriented design, with expandable tabs that open to show more content. This page was inspired by <a href="http://www.southwest.com/">Southwest Airlines</a>.<br /><br /><br /><a href="http://www.mozilla.com/en-US/firefox/3.6/firstrun/b/">Design B:</a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSATGRBLsvp-nVhN9Jr86PViJ76jlSpLXkVASuLPFSAzMfHZWwbNQ4tIotCJ4hBQuDiNSi5cbCJ-deW-J9acSFeNthyphenhyphenEBTTpfJfyx-3yiMV_6KUiAnu6RJO6u3opIioKz1KRzbhg59OJg/s1600-h/firstrunb.png"><img style="cursor: pointer; width: 320px; height: 193px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSATGRBLsvp-nVhN9Jr86PViJ76jlSpLXkVASuLPFSAzMfHZWwbNQ4tIotCJ4hBQuDiNSi5cbCJ-deW-J9acSFeNthyphenhyphenEBTTpfJfyx-3yiMV_6KUiAnu6RJO6u3opIioKz1KRzbhg59OJg/s320/firstrunb.png" alt="" id="BLOGGER_PHOTO_ID_5435943149505215058" border="0" /></a><br /><br />This is the "Tab" oriented design, allowing users to click on tabs to see relevant information. This page was inspired by <a href="http://www.blogger.com/www.mint.com">Mint.com</a>.<br /><a href="http://www.mozilla.com/en-US/firefox/3.6/firstrun/c/"><br />Design C:</a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7bEDxj6ique_dJRU6nnt8PGUxdzp-02x1N77zWXarhGZG7kRzFdxiXD1b4PNNZfoBuCt7SJFjjhr9ynicjcg5kOdQl-wkDSCFfv0cNopoS6vMpNATG_prU71sSK5Xpdjj5sRenDHyzYk/s1600-h/firstrunc.png"><img style="cursor: pointer; width: 320px; height: 193px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7bEDxj6ique_dJRU6nnt8PGUxdzp-02x1N77zWXarhGZG7kRzFdxiXD1b4PNNZfoBuCt7SJFjjhr9ynicjcg5kOdQl-wkDSCFfv0cNopoS6vMpNATG_prU71sSK5Xpdjj5sRenDHyzYk/s320/firstrunc.png" alt="" id="BLOGGER_PHOTO_ID_5435943537792771186" border="0" /></a><br /><br />This is the "Process" oriented page, where users can go through steps to "get started". This page was inspired by the <a href="http://www.blogger.com/www.Skype.com">Skype</a> and <a href="http://www.blogger.com/www.digg.com">Digg</a> sign-up processes.<br /><br />These are just three of the different rough layout concepts that <a href="http://www.theroyalorder.com/">The Royal Order </a>came up with during the brainstorm process to try and improve engagement*. It will take another month or so to finish the initial testing, but there will still be plenty to do! The winning design will need to jump through many more hoops as we test variations of the design to find the best or most "optimized" page before it will be implemented on Mozilla.com.<br /><br />Big Thanks Blake Cutler and the Metrics team, Steven Garrity, Stephen Donner and the WebQA team, The Royal Order for all their help on this project.<br /><br />Thoughts? What do you think should go on the First Run page?<br /><br /><span style="font-size:85%;"><br />[*Improved engagement for this particular page means more clicks on our CTAs (Personas and Add-ons), longer times spent on the page, and lower bounce rates. ]</span>Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com84tag:blogger.com,1999:blog-6908157607071331753.post-18281589337651816212010-01-21T12:36:00.000-08:002010-01-21T16:20:03.894-08:00Firefox 3.6 is out the door!I love the feeling of shipping a release! After all the hard work and stress, it feels great to finally pull the trigger on something and be proud of what you're sending out to the universe. The best part is pushing the launch button and seeing everything do what it's supposed to do--pages changing content, graphics showing up in their respective places, the download button working like it supposed to--it's pretty cathartic, actually ;)<br /><br />For the last couple of months I've been working with <a href="http://www.intothefuzz.com/">John Slater</a> and <a href="http://musingt.com/">Tara <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Shahian</span></a> on making <a href="http://www.mozilla.com/en-US/">Mozilla.com</a> look great for the 3.6 release. That means that we've been working on the site's content--from updating logos, copy writing, and managing creative assets to making sure that every link on the site takes you where you ought to go.<br /><br />Working on Mozilla.com is particularly fun because <span class="blsp-spelling-error" id="SPELLING_ERROR_1">soo</span> many people see your work on a daily basis. On an average day, a million people hit Mozilla.com or one of its counterparts. On a launch day....well, let's just say a few million people exploring Mozilla.com is a given ;)<br /><br />Some of the projects we worked on for <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Firefox</span> 3.6 include:<br /><br /><span style="font-weight: bold;">The Outdated <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Plugin</span> Checker</span><br /><span class="blsp-spelling-error" id="SPELLING_ERROR_4">Plugins</span> are a big security hazard because most people don't know what they do, much less that they have one installed on your computer. <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Plugins</span> are small pieces of code, made by companies like Apple, Adobe and Microsoft, to help you run multimedia--like games or videos. People run into security problems when they don't keep their <span class="blsp-spelling-error" id="SPELLING_ERROR_6">plugins</span> up to date, leaving themselves exposed to all kinds of security vulnerabilities, browser and system crashes. My job was to make this page happen, coordinating the efforts of <a href="http://www.theroyalorder.com/">The Royal Order </a>(a design agency), Elise Allen (our copy writer) and our awesome Web Developers (Les Orchard, Austin King and Michael Morgan) to make this page easy to use. We also implemented the page into 3.6, so now you can check your <span class="blsp-spelling-error" id="SPELLING_ERROR_7">Plugins</span> by going to the Add-<span class="blsp-spelling-error" id="SPELLING_ERROR_8">Ons</span> Manager in your <span class="blsp-spelling-error" id="SPELLING_ERROR_9">Firefox</span>, clicking on "<span class="blsp-spelling-error" id="SPELLING_ERROR_10">Plugins</span>", and clicking on "Update". On average, this page has about 40K visitors a day. With the new integration into the product, we hope to see many, many more.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7eZS2UIaPN8tbogahEl3XYatyxNvOY53x11Vk_GzFxkpvqFcOLJ1a8hN8Ma6ggQ06kYUagRBHZu-MUs7ZNrb7V_DOvyGftJqnjK1XOmKFakteSE0M9sgzDkmV1TQbfkA3miw-AljT5kw/s1600-h/Screen+shot+2010-01-21+at+12.51.18+PM.png"><img style="cursor: pointer; width: 320px; height: 284px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7eZS2UIaPN8tbogahEl3XYatyxNvOY53x11Vk_GzFxkpvqFcOLJ1a8hN8Ma6ggQ06kYUagRBHZu-MUs7ZNrb7V_DOvyGftJqnjK1XOmKFakteSE0M9sgzDkmV1TQbfkA3miw-AljT5kw/s320/Screen+shot+2010-01-21+at+12.51.18+PM.png" alt="" id="BLOGGER_PHOTO_ID_5429300933914386114" border="0" /></a><br /><br />You can also check your <span class="blsp-spelling-error" id="SPELLING_ERROR_11">plugins</span> by going <a href="http://www.mozilla.com/en-US/plugincheck/">here</a>. To read more about <span class="blsp-spelling-error" id="SPELLING_ERROR_12">Plugins</span>, you can read earlier posts <a href="http://livetolaugh85.blogspot.com/2009/10/making-web-little-bit-safer-one-plugin.html">here</a> and <a href="http://livetolaugh85.blogspot.com/2009/12/plugins-check-page-new-milestone.html">here.</a><br /><br /><br /><span style="font-weight: bold;">Mozilla.com Security Page</span><br />This project was really interesting for me because it was my first time focusing on copy writing. The main issue with the previous page was that our philosophy on security and privacy was getting lost in the design. The solution was to re-organize and re-write the copy, allowing our mission and philosophy to shine through while still finding a way to keep the copy engaging. With help from <span class="blsp-spelling-error" id="SPELLING_ERROR_13">TRO</span>, Melissa Shapiro and Sarah <span class="blsp-spelling-error" id="SPELLING_ERROR_14">Doherty</span>, we built a page that (we hope) emphasizes that <span class="blsp-spelling-error" id="SPELLING_ERROR_15">Firefox</span> is the best choice out there to keep you surfing safely on the web while keeping your information and data private.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9x7Qif4u-XtMY_96SIYpo4tb8L9bv0nHnEGO1z2Wper9b3O7H8P3T-Pl5TwWQU4jgP4udsrlsRUN_nFmp6J5dKJGZaT428qYixj4dZ_o_3yWC8rjvoPrxBnlD1lJkJQN6Kbx_mgrEzdQ/s1600-h/Screen+shot+2010-01-21+at+12.51.54+PM.png"><img style="cursor: pointer; width: 320px; height: 255px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9x7Qif4u-XtMY_96SIYpo4tb8L9bv0nHnEGO1z2Wper9b3O7H8P3T-Pl5TwWQU4jgP4udsrlsRUN_nFmp6J5dKJGZaT428qYixj4dZ_o_3yWC8rjvoPrxBnlD1lJkJQN6Kbx_mgrEzdQ/s320/Screen+shot+2010-01-21+at+12.51.54+PM.png" alt="" id="BLOGGER_PHOTO_ID_5429326796038794978" border="0" /></a><br /><br /><br /><span style="font-weight: bold;">The <span class="blsp-spelling-error" id="SPELLING_ERROR_16">Firefox</span> 3.6 Reviewers Guide </span><br />A <span class="blsp-spelling-error" id="SPELLING_ERROR_17">Reviewer's</span> Guide is a staple for any one who wants to get press to promote their product. Its the place where you put all of your messaging, introduce new features, and explain the overall improvements of whatever project you're working on. Thanks to Alix and Melissa's Guidance, we put together a pretty dandy Rev Guide. Rhonda Spencer, of Fresh Fruit Creative, designed and put together the Guide and Steven <span class="blsp-spelling-error" id="SPELLING_ERROR_18">Garrity</span> of Silver Orange took the screen shots of <span class="blsp-spelling-error" id="SPELLING_ERROR_19">Firefox</span> in action.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0dgXjWSVUklR3FxTwrD2UIYX9tUHHrGvN9TeYTAYZmcrp55A9aXRvwiB1rP47Pq_tYfaO0zK4lYtSeRYF2_msSoGHUebmlSICSau-zd_PZMJjf2gJvC696tvUbxmbzmxw_re832oP1cQ/s1600-h/Screen+shot+2010-01-21+at+3.34.22+PM.png"><img style="cursor: pointer; width: 320px; height: 238px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0dgXjWSVUklR3FxTwrD2UIYX9tUHHrGvN9TeYTAYZmcrp55A9aXRvwiB1rP47Pq_tYfaO0zK4lYtSeRYF2_msSoGHUebmlSICSau-zd_PZMJjf2gJvC696tvUbxmbzmxw_re832oP1cQ/s320/Screen+shot+2010-01-21+at+3.34.22+PM.png" alt="" id="BLOGGER_PHOTO_ID_5429340718244973186" border="0" /></a><br /><br />You can get a copy <a href="http://www.mozilla.com/en-US/press/firefox-3-6-reviewers-guide.pdf">here</a>.<br /><br /><span style="font-weight: bold;">What's New in <span class="blsp-spelling-error" id="SPELLING_ERROR_20">Firefox</span> 3.6 Video </span><br />The last project I'll talk about here is the "What's New in <span class="blsp-spelling-error" id="SPELLING_ERROR_21">Firefox</span> 3.6" video. We usually do one of these videos with every major release, highlighting the--you guessed it--new features and improvements of the newest version of <span class="blsp-spelling-error" id="SPELLING_ERROR_22">Firefox</span>. These videos can be hard to make because not only is it hard to decide what features make the final cut, but it is really hard to make a video that can both hold a person's attention and educate them about a product. With only a few weeks remaining before release, we sent Rainer <span class="blsp-spelling-error" id="SPELLING_ERROR_23">Cvillink</span>, our in-house video producer, to Toronto to get Mike <span class="blsp-spelling-error" id="SPELLING_ERROR_24">Beltzner</span> talking about the release on film. Squeezing in the taping session between press briefing was tough, but Rainer came back with some great footage that, after a bit of tweaking, came together into a great video in less than a week. Huge thanks to Alix <span class="blsp-spelling-error" id="SPELLING_ERROR_25">Franquet</span>, Mike <span class="blsp-spelling-error" id="SPELLING_ERROR_26">Beltzner</span>, Rainer <span class="blsp-spelling-error" id="SPELLING_ERROR_27">Cvillink</span> for all their help in making this video happen. In less than two days, the video has been seen 40K times on <span class="blsp-spelling-error" id="SPELLING_ERROR_28">Youtube</span> alone.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK_5f8HpyG19wG0E2beU7gJeSii4Shnr-wIkdCvrAbxVMX5gDDfGgA0vZV0RYQpj5RsQhyo7aMZA5XNrFItpgloDQuVnnyNLrgpoZTeLrIynyIt00Utm9p9uZdZbLt0zAsg0eNjiuxSEY/s1600-h/Screen+shot+2010-01-21+at+3.57.06+PM.png"><img style="cursor: pointer; width: 320px; height: 191px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK_5f8HpyG19wG0E2beU7gJeSii4Shnr-wIkdCvrAbxVMX5gDDfGgA0vZV0RYQpj5RsQhyo7aMZA5XNrFItpgloDQuVnnyNLrgpoZTeLrIynyIt00Utm9p9uZdZbLt0zAsg0eNjiuxSEY/s320/Screen+shot+2010-01-21+at+3.57.06+PM.png" alt="" id="BLOGGER_PHOTO_ID_5429346651979781554" border="0" /></a><br /><br />Check out the video <a href="http://www.mozilla.com/en-US/firefox/video/?video=whatsnew-3.6">here</a>.<br /><br />Anyway, these projects were only a few of the things we've been working on for the 3.6 launch, so be on the look-out for more posts from the Marketing Team and other members of the community in the next few days.<br /><br />Congratulations on an awesome launch! Happy 3.6 Day!Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com397tag:blogger.com,1999:blog-6908157607071331753.post-39670912833395402322010-01-20T08:34:00.000-08:002010-01-20T10:11:45.543-08:00We're getting close to launch!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvxHpCfbZzsjmiWGr9gAKBb1_A60xBD8AX7MjNXGd3prw5IOc74TgvCkUOx9Bcckm0pE6ExX-UT-6Adk-smrMeUMDFco0u5cGP7B5Hdc38d3yKvcooCh_3VMgruvyQmO-qz651dD4EpFw/s1600-h/Screen+shot+2010-01-20+at+10.08.06+AM.png"><img style="cursor: pointer; width: 320px; height: 190px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvxHpCfbZzsjmiWGr9gAKBb1_A60xBD8AX7MjNXGd3prw5IOc74TgvCkUOx9Bcckm0pE6ExX-UT-6Adk-smrMeUMDFco0u5cGP7B5Hdc38d3yKvcooCh_3VMgruvyQmO-qz651dD4EpFw/s320/Screen+shot+2010-01-20+at+10.08.06+AM.png" alt="" id="BLOGGER_PHOTO_ID_5428886113373355474" border="0" /></a><br /><pre wrap=""><span style="font-family:georgia;">Woot<span style="font-family:monospace;">!</span></span><span style="font-family:georgia;"> Firefox 3.6 is scheduled to drop tomorrow, January 21st!<br /><br /></span><span style="font-family:georgia;">As we move closer and closer to the launch, we've released a <a href="http://www.mozilla.com/en-US/firefox/comingsoon/">video</a> detailing the new features and improvements in Firefox 3.6. </span><br /><br /><span style="font-family:georgia;"></span><span style="font-family:georgia;"><br />The video features our very own Mike Beltzner, Director of Firefox Development(filmed on location in Toronto!), talking about Personas, the Outdated Plugin Check, and the latest features for developers.</span><br /><br /><span style="font-family:georgia;">We'd love your help in pushing this video out and you can help us by doing one or all of the following things:</span><br /><br /><span style="font-family:georgia;">1) Digg this news item:</span><br /><a style="font-family: georgia;" class="moz-txt-link-freetext" href="http://digg.com/tech_news/World_s_best_web_browser_launches_Thursday">http://digg.com/tech_news/World_s_best_web_browser_launches_Thursday</a><br /><br /><span style="font-family:georgia;">2) Share this on Reddit: </span><a style="font-family: georgia;" class="moz-txt-link-freetext" href="http://www.reddit.com/r/firefox/comments/arqzh/director_of_firefox_development_tells_you_about/">http://www.reddit.com/r/firefox/comments/arqzh/director_of_firefox_development_tells_you_about/</a><br /><br /><span style="font-family:georgia;">3) Tweet/Facebook/Share this message: Firefox 3.6, the world's best web browser, is available free on Jan 21st. See what's new at </span><a style="font-family: georgia;" class="moz-txt-link-freetext" href="http://bit.ly/8a0Kux">http://bit.ly/8a0Kux</a><span style="font-family:georgia;"> #firefox</span><br /><br /><span style="font-family:georgia;">I also want to take this opportunity to thank Rainer Cvillink (our new video producer) for braving the cold in Canada to film Mike, Alix Franquet for all her coordination help, and Jeremy Orem, Steven Garrity and Stephen Donner for helping post, QA and upload the video.</span><br /><br /><br /><span style="font-family:georgia;">Let's Rock this launch!</span><br /><br /></pre>Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com16tag:blogger.com,1999:blog-6908157607071331753.post-12681658907533454282009-12-29T14:49:00.000-08:002009-12-29T16:07:58.820-08:00Plugins Check page: A new milestoneI'm excited to announce another milestone in the Plugin Checker project!<br /><br />I posted a few months ago about the release of the <a href="http://www.mozilla.com/en-US/plugincheck/">Plugin Check page</a> on Mozilla.com and we've been working Since October 13, we've had about 2.4 million page views, averaging to about 40K page views per day (around 3% of all page views on mozilla.com).<br /><br />In an effort to increase traffic to the page, we started an Adwords Campaign on the Google network. Since starting the campaign, we've gotten an average of about 2K more page views per day, which though helpful, wasn't giving us the increase in page views that we were hoping for. Search Marketing is a great way to bring users in to a page if they already know what they want or what they're looking for. But because the <a href="http://www.mozilla.com/en-US/plugincheck/">PluginCheck page</a> is a new concept (and most people have no idea what Plugins are or why they should care) it's hard to expect a huge influx of page views on Search Campaigns alone.<br /><br /><span style="font-style: italic;font-size:130%;" >A Better Solution</span><br /><br />So, to try and get as many people as possible to come to the page, I've been working with Sean Martell and the WebDev team to build some dynamic buttons (similar to our Affiliates buttons) to help us spread the word about Plugins and the Plugin Check page. You can see them below:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1g0OCYAj2-sDH-Guej8rrMjIFCdBIIWXKR7WDShfFg8DXXdcGQxvH224wOMCxdRM7AqbpGcTxWjuixJlN7p8siFPh1oJrPghj10sEf2Jz4NrJWX5NSm5JZ1I-biKn7gIGLFZnaRwKg0Y/s1600-h/ads.jpg"><img style="cursor: pointer; width: 423px; height: 160px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1g0OCYAj2-sDH-Guej8rrMjIFCdBIIWXKR7WDShfFg8DXXdcGQxvH224wOMCxdRM7AqbpGcTxWjuixJlN7p8siFPh1oJrPghj10sEf2Jz4NrJWX5NSm5JZ1I-biKn7gIGLFZnaRwKg0Y/s400/ads.jpg" alt="" id="BLOGGER_PHOTO_ID_5420796700433590450" border="0" /></a><br /><span style="font-style: italic;font-size:130%;" ><br />Concept</span><br /><br />The basic idea is that community members and other people who find the Plugin Check page useful could place the button code on their blogs or personal websites to help spread the word about staying safe on the Web. Other people would then click on the image, go to the Plugin Check page, and after seeing how useful it is, then place the same button on their website/blog.<br /><span style="font-style: italic;font-size:130%;" ><br />Use Cases<br /></span><br />1. A user on Firefox.<br />A user goes to a website where this button is posted and sees the Default image ( in blue). Script will run in the background to see if the user's plugins are up-to-date. If they are, the user will see the green "You're Up to Date" image. The user will see the Orange "Caution" image if they have one or more out of date plugins.<br /><br />2. A user on another browser.<br />A user goes to a website where this button is posted and will only see the deafult image ( in blue). If the user clicks on the button they are taken to the Plugin Check page where they can learn more about Plugins. The Plugin library cannot yet support Plugins for other browsers, but once it does, then these users will have the same experience as people who use Firefox.<br /><br /><span style="font-style: italic;font-size:130%;" >Spread the Word</span><br /><br />Take this opportunity to go to the <a href="http://www.mozilla.com/en-US/plugincheck/#web-badge">Plugin Check page</a> and paste the badge on your personal blog or website. Share the page with your friends and family and remind them to check their plugins regularly. The best way to stay safe on the Web is to be proactive about staying up-to-date with the latest version of Firefox and of all the Plugins you use.<br /><br /><span style="font-style: italic;font-size:130%;" >Coming Soon </span><br /><br />We currently only have one button size available, but I'm working to get more size options on the page as soon as possible. We are also working on improving our Plugin Library and enabling others to help us keep it up to date--stay tuned for more on that project. Lastly and most importantly, 3.6 will be the in-product debut of the Plugin Checker, finally allowing you to check your Plugins through the Add-Ons manager.<br /><br />Big thanks to Sean Martell, John Slater, Elise Allen, Austin King, Les Orchard, Mike Morgan, Stephen Donner and Raymond Etornam for all their help making this happen!Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com15tag:blogger.com,1999:blog-6908157607071331753.post-3133252857046687212009-10-06T15:49:00.000-07:002009-10-13T15:32:41.473-07:00Making the Web a little bit safer--one Plugin at a timeToday we release the second phase of the three phase project to integrate Plugin updates into Firefox.<br /><br />This is a hugely important project, both for our users and for anyone who uses plugins. Plugins have become an integral part of every-day life on the Web, and as such, having them up to date has become essential to being able to do two things:<br />1) Enjoy the Web and all of its functionality<br />2) Keep yourself secure on the Internet<br /><br />The problem is, that its very difficult to tell what plugins you have, if they're up to date, or if there is a newer version of the plugin. This is a problem that many Firefox users have been having a hard time solving for a long time, and so, we've been working to see if there was a way to improve things for everyone involved. <br /><br />Our first phase has been a great success, with more than 10 million click throughs on our "What's New" page (as of Sept 16th) and millions of updates to the latest version of Adobe Flash. (Read more <a href="http://blog.mozilla.com/security/2009/09/04/helping-users-keep-plugins-updated/">here</a> and <a href="http://blog.mozilla.com/security/2009/09/16/plugin-updating-project-follow-up/">here</a>).<br /><br />Our second phase is exciting because we are taking a step closer towards direct integration into the browser. By going to <a href="http://www.mozilla.com/en-US/plugincheck">www.mozilla.com/en-US/plugincheck/</a>, Firefox users can check to see if their installed plugins are up-to-date.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN5MzcHxy9esytQkR1UYn0O78NUWRDt9RY2lX7BrfLUuoP2m16-vehd9sXR_ISpbJai1Y-pEkO1QMTgW0Nn2jdRo3vrDBNxwOVCjTi0jx6SGiK46dOIAjeGtZOLyV95Bxl_BQOoVotegc/s1600-h/Screen+shot+2009-10-12+at+6.06.59+PM.png"><img style="cursor: pointer; width: 400px; height: 247px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN5MzcHxy9esytQkR1UYn0O78NUWRDt9RY2lX7BrfLUuoP2m16-vehd9sXR_ISpbJai1Y-pEkO1QMTgW0Nn2jdRo3vrDBNxwOVCjTi0jx6SGiK46dOIAjeGtZOLyV95Bxl_BQOoVotegc/s400/Screen+shot+2009-10-12+at+6.06.59+PM.png" alt="" id="BLOGGER_PHOTO_ID_5391885752300142610" border="0" /></a><br /><br />Users will see one of four messages per plugin:<br />1) Up to date (Green)<br />2) Update Now (Red)<br />3) Update (Yellow)<br />4) Research (Grey)<br /><br />Seeing a green button next to your plugin means that you have the latest version of the plugin. A red button means that you should update the respective plugin immediately, either because you have a very old version of the plugin or there is a known security issue with the one you currently have. The yellow button means that you have an older version of a plugin, but not one that necessarily puts you at risk. A grey button means that we currently do not have enough information about the respective plugin, and we invite you to investigate.<br /><br />So far, we only have information for the most used plugins--for example, Adobe'sFlash, Apple's Quicktime, Microsoft's Silverlight and a few others. We're currently working on getting as much information as possible into our database, but we need as much help as we can get. (If you're a plugin vendor, feel free to send me an email so we can start getting your plugins information into our database).<br /><br />This project, even at this stage, is a huge step forward because Firefox is the only browser that has ever attempted to integrate the plugin update process into the browser. Although we aren't at the integration stage yet, having this page live means that we can improve the security and overall user experience of Firefox users while we get to our goal. <br /><br />The next phases of the project<br />2A) Make the page compatible for all browsers--in other words, make the page so that any one can go to Mozilla.com, on any browser, and see what plugins they have and which ones they need to update.<br />3) Integrate the work we've done into Firefox 3.6<br /><br />This project has been long overdue, (and there's still a lot to be done!) but I'd like to thank Chris Hofmann, Aix Franquet, Mike Morgan, Les Orchard, Austin King, John Slater, Melissa Shapiro, Jonathan Nightingale, Chris Blizzard, Stephen Donner the Web QA team, Mike Beltzner, Steven Garrity, The Royal Order and Elise Allen for all of their support and hard work on this phase of the project.<br /><br />And now, on to the next…<br /><br />Cheers!<br /><br />(As always, please feel free to send questions, suggestions or thoughts to lmesa@mozilla.com)Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com8tag:blogger.com,1999:blog-6908157607071331753.post-72119248324883238772009-09-02T11:47:00.000-07:002009-09-04T10:28:20.900-07:00Mozilla.com Optimization: Educating Firefox users about updates<span style=";font-family:courier new;font-size:85%;" >Starting today, you will see a few small changes to the Mozilla.com website.
<br />
<br />We've just finished building a Firefox Update FAQ page to respond to some of the issues Ken Kovash, our fabulous Metrics guru, discovered through the installer feedback tool. (You can read more from his blog post <a href="http://blog.mozilla.com/metrics/2009/07/30/an-improved-experience-for-2000000-non-firefox-users/">here</a>).
<br />
<br />In this study, Ken determined that of people abandoning the Firefox installation process, about 10% cited reasons related to not fully understanding what a Firefox update is.
<br />
<br />The feedback feel into three categories:
<br />
<br /><span style="font-weight: bold;">Lack of Understanding about what an up-grade is:</span>
<br /></span><p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">"Will this overwrite my existing version or will it simply upgrade? I don't want to lose my settings and bookmarks."<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">"I thought this is an update that would keep all my bookmarks etc and install the new software.. However I'm not sure. Can you clarify ???"<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">"I already have Firefox, why am I installing it again"<o:p></o:p></span></span></p> <span style=";font-family:courier new;font-size:85%;" ><span style="">"does version 3.5 replace my current version of FF or does it run separate?"</span>
<br />
<br /><span style="font-weight: bold;">Confusion about how to update:</span>
<br /></span><p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">"i just want to update my current firefox"<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">"not sure if i uninstall old firefox? Do I uninstall it first then install newer version?"<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">"It appears that I have asked to install a whole new version rather than an upgrade which is normally what happens when new versions of Firefox comeout"<o:p></o:p></span></span></p> <span style=";font-family:courier new;font-size:85%;" ><span style="">"I have Firefox3, so shouldn't this reload at the same location? Or do I have to uninstall the older version."
<br />
<br /></span><span style="font-weight: bold;">Other issues:</span>
<br /></span> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link style="font-family: arial;" rel="File-List" href="file://localhost/Users/lvmesa/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>254</o:Words> <o:characters>1448</o:Characters> <o:company>Mozilla</o:Company> <o:lines>12</o:Lines> <o:paragraphs>2</o:Paragraphs> <o:characterswithspaces>1778</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">- Bad experience with other auto-updates (ex: Windows security mechanisms sometimes gives extra things that aren't needed), so user is conditioned not to accept updates. <o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">- Worried it will break something (maybe from past experience)<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">- New version is not compatible with their OS (they have a pre Win2k/NT5, Unix distrib w/ older lib)<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">- Favorite extension isn't compatible with update<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">- Didn't notice or get a prompt to update <o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">- Update/download takes too long<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">- Don't control the machine they're using/aren't allowed to update (not admin, using public/shared computer)<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">- IT discourages doing your own updates<o:p></o:p></span></span></p> <p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">- New version doesn't seem different enough (not worth the trouble) or seems too different (will feel foreign/hard to use)</span></span></p><p class="MsoNormal" style="font-family:courier new;"><span style="font-size:85%;"><span style="">
<br /></span></span></p><p class="MsoNormal" style="font-family:courier new;"><span style="font-weight: bold;">The two fold Solution:</span><span style="font-size:85%;"><span style="">
<br /></span></span></p><p class="MsoNormal" style="font-family:arial;"><span style="font-size:85%;"><span style="">
<br /></span></span></p><p class="MsoNormal" style="font-family:arial;"><span style="font-size:85%;"><span style="">The best way to deal with all of these issues is to add accessible content on our major touch-points to help educate our users about Firefox updates, how to get them, and why they are important.</span></span></p><p class="MsoNormal" style="font-family: arial;">
<br /></p><span style=";font-family:courier new;font-size:85%;" >1) Create new Mozilla.com content about updating Firefox
<br /></span><ul style="font-family:courier new;"><li><span style="font-size:85%;">Create <a href="http://www.blogger.com/www.mozilla.com/en-us/firefox/update/">www.mozilla.com/en-us/firefox/update/</a> page with FAQs<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQO44EdwuUxsQ0ZYkmVdqfB7OiGkfvLIBP1i_N-Rsu1L0gU8x9YtQksGdxkAeq4M5zs2SN758LHxyYgfztHZHyKC_1DeW6B3ovL_akzL_YPnqh9l6g1Z-l32v7d1GFqXLIEYSFTCfKeso/s1600-h/Picture+6.png"><img style="cursor: pointer; width: 320px; height: 281px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQO44EdwuUxsQ0ZYkmVdqfB7OiGkfvLIBP1i_N-Rsu1L0gU8x9YtQksGdxkAeq4M5zs2SN758LHxyYgfztHZHyKC_1DeW6B3ovL_akzL_YPnqh9l6g1Z-l32v7d1GFqXLIEYSFTCfKeso/s320/Picture+6.png" alt="" id="BLOGGER_PHOTO_ID_5377007742496458082" border="0" /></a></span></li></ul><ul style="font-family:courier new;"><li><span style="font-size:85%;">Add link to Update content on side bar of <a href="http://www.mozilla.com/en-US/firefox/personal.html">personal.hmtl</a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic0fD81ZPSRUD_CoaiI2ya640Cyq6gDEnZ6OKULYX1Q9myixAZFARzWA3-dSBEcBExoXFHuOeK4SfGbKPMuvJ-dxOV8voFCB_d5PL2yYnDyFprTP7AOi0h37V4h3bChbHHRUqPzUFdRjk/s1600-h/Picture+8.png"><img style="cursor: pointer; width: 320px; height: 164px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic0fD81ZPSRUD_CoaiI2ya640Cyq6gDEnZ6OKULYX1Q9myixAZFARzWA3-dSBEcBExoXFHuOeK4SfGbKPMuvJ-dxOV8voFCB_d5PL2yYnDyFprTP7AOi0h37V4h3bChbHHRUqPzUFdRjk/s320/Picture+8.png" alt="" id="BLOGGER_PHOTO_ID_5377008338933760866" border="0" /></a></span></li></ul><ul style="font-family:courier new;"><li><span style="font-size:85%;">Add link under download button on<a href="http://www.blogger.com/www.mozilla.com/en-US/firefox/upgrade"> upgrade page</a>.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0pOQDIihvGRnTcLdhIZ_dJgo45vZDtWl4qP6XKFUA9GaWqaAAMDTIVS44dZrHprU_TtmBY9c8KBaC-OIW7ma9oP6sH0Qf3Y12pnAYnghuLoSLQWo-6BswsoD1cp6_HiXINDOZYXI8KoM/s1600-h/Picture+7.png"><img style="cursor: pointer; width: 320px; height: 190px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0pOQDIihvGRnTcLdhIZ_dJgo45vZDtWl4qP6XKFUA9GaWqaAAMDTIVS44dZrHprU_TtmBY9c8KBaC-OIW7ma9oP6sH0Qf3Y12pnAYnghuLoSLQWo-6BswsoD1cp6_HiXINDOZYXI8KoM/s320/Picture+7.png" alt="" id="BLOGGER_PHOTO_ID_5377009073255302866" border="0" /></a></span></li></ul><span style=";font-family:courier new;font-size:85%;" >2) Add content on SUMO support <a href="https://support.mozilla.com/en-US/kb/Updating+Firefox">page</a> about updating Firefox on all three platforms.
<br /></span><a style="font-family: arial;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHpzgfkUgddYDUaokW233RFu3hhoinus2oqcH-tOdnvSq3M8fyL-s6tAbg8OAeMl8Rflnph2b78R7ozfJrY0Klfnus-BEdLtSPxIskN1Y_WimnX6_sISMSwAouIkpg45HOFIzw_-_9arM/s1600-h/Picture+9.png"><img style="cursor: pointer; width: 320px; height: 244px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHpzgfkUgddYDUaokW233RFu3hhoinus2oqcH-tOdnvSq3M8fyL-s6tAbg8OAeMl8Rflnph2b78R7ozfJrY0Klfnus-BEdLtSPxIskN1Y_WimnX6_sISMSwAouIkpg45HOFIzw_-_9arM/s320/Picture+9.png" alt="" id="BLOGGER_PHOTO_ID_5377016697141017346" border="0" /></a>
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<br />We'll do some more tests once the page has been live for a month to see if the existence of the Update FAQ and the touch points on Mozilla.com and SUMO have made any impact on the 10% of our users confused by the process.
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<br />Big thanks to Ken Kovash, John Slater, Cheng Wang, Chris Illias, Raymond Etornam, Stephen Donner, and Stephen Des Roches of Silverorange for all their hard-work and for getting this page out three days ahead of schedule!
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<br />Woohoo!
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<br />Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com7tag:blogger.com,1999:blog-6908157607071331753.post-54121767088197380822009-07-27T11:39:00.000-07:002009-07-27T15:23:21.218-07:00Announcing Moz Camp Hispano and Jornadas 2009I am excited to announce that Mozilla will be in Santiago, Chile for a week of events in October 2009!
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<br />The first part of the week will be a two day Moz Hispano (October 5-6, 2009) followed by three days at the Jornadas 2009 conference (October 7-9, 2009).
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<br />The two day Moz Camp is the first of its kind in the region (outside of Brazil) and the first time Spanish-speaking localizers and contributors from all over the world will have the opportunity to meet face to face. We expect a presence at the invite-only Moz Camp Hispano event from contributors from Spain, Argentina, Chile, Brazil, Peru and Mexico. We hope to spend the two days focusing on how the Spanish-speaking community can better collaborate to make Firefox the best product it can be.
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<br />The second part of the week-long meet-up would be Mozilla sponsored open participation in Jornadas Regionales de Software Libre (<a href="http://www.jornadasregionales.org/">JRSL </a>). JRSL is an event organized by OpenCommunity, an association of communities working to promote open-source in Chile and South America. This will be the ninth year of JRSL and we are expecting participation from people from all over Latin America.
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<br />Mozilla Corporation will be sending 6 employees to facilitate and give key notes at both events:
<br />Chris Hofmann (Director of Engineering and Special Projects)
<br />Seth Bindernagel (Director of L10n)
<br />Pascal Chevrel (L10n)
<br />Daniel Mills (Labs--Weave)
<br />Rey Bango (AMO/Add-Ons)
<br />Laura Mesa (Marketing)
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<br />Spanish Press Release:
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<br /><meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/lvmesa/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>224</o:Words> <o:characters>1277</o:Characters> <o:company>Mozilla</o:Company> <o:lines>10</o:Lines> <o:paragraphs>2</o:Paragraphs> <o:characterswithspaces>1568</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; mso-hyphenate:none; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman"; mso-ansi-language:ES;} a:link, span.MsoHyperlink {mso-style-noshow:yes; color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {mso-style-noshow:yes; color:purple; text-decoration:underline; text-underline:single;} @page Section1 {size:595.25pt 841.85pt; margin:70.85pt 85.05pt 70.85pt 85.05pt; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1; mso-footnote-position:beneath-text;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="text-align: center; line-height: 150%;" align="center"><b style=""><u><span lang="ES" style="font-family:Arial;">Fundación Mozilla es el principal auspiciador de JRSL Chile 2009<o:p></o:p></span></u></b></p> <p class="MsoNormal" style="text-align: center; line-height: 150%;"><i><span lang="ES" style="font-family:Arial;">Además realizará el primer Moz Camp Hispano donde se analizará cómo<span style=""> </span>la comunidad hispana puede contribuir de mejor forma al funcionamiento del navegador<o:p></o:p></span></i></p> <p class="MsoNormal" style="line-height: 150%;"><span lang="ES" style="font-family:Arial;"><o:p> </o:p></span></p><p class="MsoNormal" style="line-height: 150%;"><span lang="ES" style="font-family:Arial;"><o:p>
<br /></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span lang="ES" style="font-family:Arial;"><span style=""> </span>La Fundación Mozilla será el principal auspiciador de las Jornadas Regionales del Software Libre que se realizarán entre el 7,8 y 9 de octubre de este año. Este evento será el primero de su tipo que se realizará en Chile y se espera una gran asistencia de toda Latinoamérica.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span lang="ES" style="font-family:Arial;"><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span lang="ES" style="font-family:Arial;">El auspicio de Mozilla permitirá contar con la exposición de cinco de sus principales miembros, Rey Bango, Pascal Chevrel, Daniel Mills, Seth Bindernagel y Chris Hofmann. Este último es Director de Ingeniería y Proyectos Especiales de la </span><span lang="ES" style="font-family:Arial;">Fundación Mozilla</span><span lang="ES" style="font-family:Arial;"> y ha estado encargado de cosas tan distintas como el lanzamiento de Firefox 1.0, mantiene y mejora los contactos con las comunidades de traducción, ha sido coautor de </span><span lang="ES"><a href="http://www.amazon.com/Firefox-Thunderbird-Garage-Chris-Hofmann/dp/0131870041"><span style="text-decoration: none; color: rgb(0, 0, 0);font-family:Arial;" >libros sobre Firefox y Thunderbird, </span></a></span><span lang="ES" style="font-family:Arial;"><span style=""> </span>y además está impulsando la creación y entrada en funcionamiento de un sitio web de asistencia a usuarios de Firefox mantenido por la propia comunidad. <o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span lang="ES" style="font-family:Arial;"><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style="font-family:Helvetica;">Además los dos días previos a las JRSL, los 5 y 6 de octubre, se realizará el primer <i>Moz Camp Hispano</i>, que será organizado y patrocinado por la Fundación Mozilla; en <span style="color:black;">esta instancia se determinará cómo la comunidad hispana puede contribuir de mejor forma al funcionamiento del navegador y para esto contará con la participación<span style=""> </span>de 30 invitados de toda América Latina.</span><span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal" style="margin-right: 0.9pt; text-align: justify; line-height: 150%;"><span lang="ES"><o:p> </o:p></span></p><p class="MsoNormal" style="margin-right: 0.9pt; text-align: justify; line-height: 150%;"><span lang="ES"><o:p>
<br /></o:p></span></p> For more information or suggestions, please contact me at lmesa@mozilla.com.
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<br />Thanks to Rodrigo Garcia and Francisco Collao Garate of Firefox Chile for their support and help.
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<br /><meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/lvmesa/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>82</o:Words> <o:characters>471</o:Characters> <o:company>Mozilla</o:Company> <o:lines>3</o:Lines> <o:paragraphs>1</o:Paragraphs> <o:characterswithspaces>578</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Optima; panose-1:2 0 5 3 6 0 0 2 0 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="">
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<br /></p><span style=";font-family:Optima;font-size:10pt;" ></span><!--EndFragment--> Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com11tag:blogger.com,1999:blog-6908157607071331753.post-20797052790833092762009-06-25T14:56:00.000-07:002009-07-01T11:44:07.373-07:00Affiliates Program--Bring on the Rewards!The Affiliates program is moving on up!<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfPeub2la0M7WStYC5SvKYBdHzWKgtzOHmJ3ucmykcMOC6ipZO73wET1dZH8JrWmCFlw8b9tV3HYVIENKsw2ZNy4OuAGDFhyphenhyphenVUEKEFFqxXR97B3hbtDQIClNI0TtNW5M88GjoBoIjpbzw/s1600-h/Picture+4.png"><img style="cursor: pointer; width: 234px; height: 221px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfPeub2la0M7WStYC5SvKYBdHzWKgtzOHmJ3ucmykcMOC6ipZO73wET1dZH8JrWmCFlw8b9tV3HYVIENKsw2ZNy4OuAGDFhyphenhyphenVUEKEFFqxXR97B3hbtDQIClNI0TtNW5M88GjoBoIjpbzw/s320/Picture+4.png" alt="" id="BLOGGER_PHOTO_ID_5351393782748837346" border="0" /></a><br />Starting July 1st, 2009, every download you generate from your Firefox 3.5 Affiliate buttons gives you an opportunity for being rewarded as an active member of the Spread Firefox Affiliates Program.<br /><br />Everyone with more than five downloads a quarter will be entered into a reward pool. We will randomly award ten individual Affiliates each quarter with incentives like a Flip Video Camera, an iPod Touch, an iPod Nano, Amazon Gift Certificates and exclusive Top Fox T-shirts!*<br /><br />Awardees will be notified in the beginning of October 2009 for activities between July 1st-September 30th, so make sure your email in Spread Firefox is up-to-date!<br />You can learn more about the program <a href="http://www.spreadfirefox/affiliates/rewards">here</a> and make sure to check out the <a href="https://spreadfirefox.authstage.mozilla.com/affiliates/tos" title="Affiliates Terms of Service">Affiliates Terms of Service</a>.<br /><br />Last but not least, any Affiliates buttons are eligible for this program, but why not update your buttons to our <a href="http://www.spreadfirefox.com/affiliates/utw">latest and greatest dynamic Affiliate buttons</a> and help us "Upgrade the Web"?<br /><br />Thanks to John Slater, Rhonda Spencer, Elise Allen, Alex Buchanan, Stephen Donner and the WebQA team for all their hard work--I'm really excited to see how this program continues to grow!<br /><br />Happy Firefox 3.5 launch!<br /><span style="font-size:78%;"><br /><span style="font-size:85%;">Note*: Once you have been chosen to receive a reward (not including t-shirts) you will be ineligible to receive another reward for a full year</span>.</span>Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com9tag:blogger.com,1999:blog-6908157607071331753.post-82267643039647057422009-06-25T13:59:00.000-07:002009-06-30T10:10:56.937-07:00Upgrade to Firefox 3.5: Shaking Up the Affiliates Program<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDggkDVd7I1X9V1gRP5ZFGGzzkzm1Fb-QyHFppZS4Kw4rEQuDQHNDl3zIDMbU3etiBO_Be-t2UKSl_Ym5DKGdVwb-ehJyPTO5eCqr9Kv75ll8jYbG1WQrUmQ8XTNq_Z1PCUebpcG-DFGg/s1600-h/Picture+3.png"><img style="cursor: pointer; width: 320px; height: 82px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDggkDVd7I1X9V1gRP5ZFGGzzkzm1Fb-QyHFppZS4Kw4rEQuDQHNDl3zIDMbU3etiBO_Be-t2UKSl_Ym5DKGdVwb-ehJyPTO5eCqr9Kv75ll8jYbG1WQrUmQ8XTNq_Z1PCUebpcG-DFGg/s320/Picture+3.png" alt="" id="BLOGGER_PHOTO_ID_5351383351921983842" border="0" /></a><br /><br /><br />One of the projects I have been working on for the Firefox 3.5 is a new dynamic messaging campaign for the launch called "Upgrade the Web". The idea first started as an IE switch campaign but morphed into an upgrade campaign for all browser users.<br /><br />There are three main touch points for this campaign:<br />-Affiliate Buttons<br />-Word Press Plug-In<br />-Google Gadget Ads<br /><br />The idea is that each one of these Firefox promoters dynamically displays a different message to the viewer depending on what browser they are using. We made an effort to make the tag lines cute and cheeky (thanks Elise!) and to make the graphics snappily emphasize (Thanks Sean!) the "new and improved-ness" of Firefox 3.5.<br /><br />Here are the buttons and their respective messages:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH-c63dKK8snRydsG0c6xUU2d6HDAvf56KTmvQmw4qn9DaFcb5yRDyyqcnyaHPLCoGgKwlkiTdu7s-nZjvdlU-YtUgaOz5-4zs7yp4x2WbbhqfpaZsDVt3bLyBhxI5SxkVn5lhSsWc5Xo/s1600-h/Picture+2.png"><img style="cursor: pointer; width: 398px; height: 181px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH-c63dKK8snRydsG0c6xUU2d6HDAvf56KTmvQmw4qn9DaFcb5yRDyyqcnyaHPLCoGgKwlkiTdu7s-nZjvdlU-YtUgaOz5-4zs7yp4x2WbbhqfpaZsDVt3bLyBhxI5SxkVn5lhSsWc5Xo/s320/Picture+2.png" alt="" id="BLOGGER_PHOTO_ID_5351383114579991186" border="0" /></a><br /><br />These same messages are also being used in the Word Press plug-in and the Google Gadget Ads.<br /><br />Put these buttons on your blog or website and help spread the word about Firefox 3.5!<br /><br /><span style="font-size:85%;">[You can get the Affiliate buttons or the plug-in from the "Upgrade the Web" program <a href="http://www.spreadfirefox.com/affiliates/utw">homepage</a>.<br />To download the buttons (and get credit for the downloads you generate) you need to be a <a href="http://www.spreadfirefox.com/">Spread Firefox</a> member. ]</span><br /><br />Thanks to Elise Allen, Sean Martell, John Slater, Alex Buchanan, Mike Hostetler, Chris Blizzard, Stephen Donner, Krupa Raj for all their hard work--Awesome job!Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com10tag:blogger.com,1999:blog-6908157607071331753.post-34445315004589337512009-05-06T15:09:00.000-07:002009-05-06T16:48:30.040-07:00Creative and Affiliates Workshop Tomorrow! (9am PDT/ 16:00 UTC)<p>Join Tara and I for a fun workshop where we talk about how you can use your creative skills to help "<a href="http://www.spreadfirefox.com/node/4106">Spread Firefox</a>" and promote Firefox 3.5!<br />Here's what we're covering:<br />* Why Creative / Visual Design is important<br />* How to Contribute<br />* Design Guidelines<br />* Community Store / T-shirts<br />* What are Affiliates<br />* Why are they important<br />* Existing buttons / Creating Buttons<br /><br />Thursday, May 7, 2009 9:00 am PDT</p> <ul><li>Dial-in Info: +1.650.903.0800, followed by 92# and then 7391#</li><li>Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#. If you’re outside the US, use Skype to call in with our toll-free number.</li><li>If you can’t join the call — but want to ask questions — you can join us in <a href="http://spreadfirefox.com/cmt/irc">#marketing on IRC</a> (irc.mozilla.org).</li></ul> <p>Please sign up on <a target="_blank" href="http://www.spreadfirefox.com/node/4106">Spread Firefox</a>. We’ll be archiving the Air Mozilla episode and sharing the presentation if you can’t make it. We’re looking forward to tomorrow!</p>Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com11tag:blogger.com,1999:blog-6908157607071331753.post-21175380250371117512009-04-10T15:48:00.000-07:002009-04-10T15:49:02.247-07:00The World is EndingPaul Kim is back on Facebook. <br /><br />Let the mayhem begin.Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com28tag:blogger.com,1999:blog-6908157607071331753.post-52023847979296068822009-04-02T11:25:00.000-07:002009-04-06T08:34:33.044-07:00Results of the All.html Test<span style=";font-family:times new roman;font-size:100%;" >The much awaited results of the all.html redesign test are here!
<br /></span><span style=";font-family:times new roman;font-size:100%;" >
<br /></span><span style="font-weight: bold;font-family:times new roman;font-size:100%;" >What were we trying to do?:</span><span style=";font-family:times new roman;font-size:100%;" > </span><span style=";font-family:times new roman;font-size:100%;" >(You can skip to the Results section if you already know about this ;))
<br />In September of last year, I started looking at the current <a href="http://www.mozilla.com/en-US/firefox/all-older.html">all.html</a> page to see if there were ways to optimize the page. We had a high bounce rate (40%) and I felt that the page was visually confusing and that there was a better way to display the information listed.
<br />
<br />I then asked The Royal Order (an amazing design firm) to create three designs to address the problem of trying to display 60+ Firefox localizations and their platforms to a worldwide community of people with different needs (ie, language spoken, ability to read English, various levels of tech-savvy, country of download, etc).
<br />
<br />These were the designs we received:
<br />
<br /><a href="http://farm4.static.flickr.com/3300/3407889736_462272725c_o.png">All</a> is the current all.html page. </span><span style=";font-family:times new roman;font-size:100%;" >(This picture is of the older page because we had already taken the all.html page out of circulation by publication).
<br /><a href="http://farm4.static.flickr.com/3252/3023735924_db12b2e9d0_b.jpg">All-1</a> was our most "designed" of the pages that included a map. (</span><span style=";font-family:times new roman;font-size:100%;" >(This picture is of the psd because we had already taken the all-1.html page out of circulation by publication).
<br /><a href="http://farm4.static.flickr.com/3222/3022908205_d12471f9c8_b.jpg">All-2</a> was in the middle, with some geographical images and expandable lists.</span><span style=";font-family:times new roman;font-size:100%;" >(This picture is of psd because we had already taken the all-2.html page out of circulation by publication).
<br /><a href="http://farm4.static.flickr.com/3611/3407889702_fc8f1b5040_o.png">All-3</a> was the most like the current all.html with some changes to some details like # of columns.
<br />
<br /></span><span style=";font-family:times new roman;font-size:100%;" > After looking at them, we were unable to decide on face value which one should be the new replacement. We all had plenty of opinions, but nothing based on verifiable data. Consequently, we decided that we would test all three designs (and the current design) to see which one performed the best.
<br />
<br /></span><span style=";font-family:times new roman;font-size:100%;" > <span style="font-weight: bold;">The Test:</span>
<br />We set up a week long test that ran from March 21-29, 2009. We rotated the pages evenly so each page showed for 15 minutes of every hour for the entire period. We defined success or "best performance" as:
<br />1) Best User experience on the page comparing to all.html
<br />2) Best download rate on the page comparing to all.html
<br /></span><span style=";font-family:times new roman;font-size:100%;" >(You can read more details about the test/process <a href="http://livetolaugh85.blogspot.com/2008/11/feedback-request-changing-user.html">here</a> and <a href="http://livetolaugh85.blogspot.com/2009/03/allhtml-design-test-live.html">here</a>.)
<br /></span><span style="font-weight: bold;font-family:times new roman;font-size:100%;" >
<br />
<br />The Results:</span><span style=";font-family:times new roman;font-size:100%;" >
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3569/3407082081_a5d1ff9b22_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 1273px; height: 235px;" src="http://farm4.static.flickr.com/3569/3407082081_a5d1ff9b22_o.png" alt="" border="0" /></a>
<br />The results are organized by version of all#.html and broken up into page views and downloads. The conversion rate was found by dividing download clicks by page views. The baseline we used for all comparison was the all.html page. The baseline, therefore, is that 52.7% of people who hit that page downloaded a version of Firefox. Better Performance would then be defined as anything above the average of 52.7%.
<br />
<br />All-1.html performed much worse than expected, with 32.4% of people downloading Firefox after hitting that page. All-2.html, performed at 56.5% which was on par with my expectations.
<br />Lastly, All-3.html was comparatively stellar, getting about 60.9% of the people who hit that page to download. This basically translates to an </span><span style=";font-family:times new roman;font-size:100%;" ><span style="font-weight: bold;">8% improvement</span> over our current all.html page.
<br /></span><span style=";font-family:times new roman;font-size:100%;" >
<br />Now, before we get </span><span style="font-weight: bold;font-family:times new roman;font-size:100%;" >TOO</span><span style=";font-family:times new roman;font-size:100%;" > excited about these results, resident <a href="http://blog.mozilla.com/metrics/">Metrics</a> Guru, <a href="http://kenkovash.com/">Ken Kovash</a>, asked me to do some further digging. Basically, he was concerned because "download clicks" </span><meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link style="font-family: times new roman;" rel="File-List" href="file://localhost/Users/lvmesa/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>67</o:Words> <o:characters>385</o:Characters> <o:company>Mozilla</o:Company> <o:lines>3</o:Lines> <o:paragraphs>1</o:Paragraphs> <o:characterswithspaces>472</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Calibri; mso-fareast-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <!--StartFragment--><span style=";font-family:times new roman;font-size:100%;" >represent a snap shot of a site visitor’s experience at a single moment in time and it doesn’t factor in what actions a person takes after that moment (e.g., a download occurring when that person subsequently navigates away to other pages within Mozilla.com).<span style=""> </span>A Firefox user could hit the all.html page, then move on to the mozilla.com homepage, and then click download.<span style=""> </span>In this example, the action of a download is not counted in our numbers and results above.<span style="">
<br />
<br /></span></span><span style=";font-family:times new roman;font-size:100%;" ><o:p></o:p></span> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link style="font-family: times new roman;" rel="File-List" href="file://localhost/Users/lvmesa/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>39</o:Words> <o:characters>225</o:Characters> <o:company>Mozilla</o:Company> <o:lines>1</o:Lines> <o:paragraphs>1</o:Paragraphs> <o:characterswithspaces>276</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0in; margin-right:0in; margin-bottom:10.0pt; margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Calibri; mso-fareast-font-family:Calibri; mso-hansi-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:100%;">To figure this out, I looked at a funnel report in our web analytics system for all-3.html and all.html to try and figure out where people were going after the all.html pages to download (if not from the actual page) and to integrate these numbers into our results above.</span></p><p class="MsoNormal" style="font-family:times new roman;"><span style="font-size:100%;"><span style="font-weight: bold;">All.html</span>
<br /></span><span style="font-size:100%;"><o:p></o:p></span></p> <!--EndFragment--> <span style=";font-family:times new roman;font-size:100%;" ><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3615/3407889544_80eed2b5a5_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 1037px; height: 176px;" src="http://farm4.static.flickr.com/3615/3407889544_80eed2b5a5_o.png" alt="" border="0" /></a>
<br />First column you see below is total number of page views.
<br />Second column is the total of downloads from the all.html download buttons (all of them).
<br />Third columns is the total of downloads from the entry page (mozilla.com)
<br />Fourth column is the total of downloads from download buttons that are not on one of our top pages (eg customize).
<br />Fifth column is total after subtracting colunms 2, 3, 4.
<br />Sixth column is the number on the total downloads/page views which results in an average of 67.6% conversion rate.
<br />
<br /><span style="font-weight: bold;">All-3.html</span>
<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3360/3407082159_8bff2f8a0e_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 1240px; height: 192px;" src="http://farm4.static.flickr.com/3360/3407082159_8bff2f8a0e_o.png" alt="" border="0" /></a>
<br />First column you see below is total number of page views.
<br />Second column is the total of downloads from the all.html download buttons (all of them).
<br />Third columns is the total of downloads from the entry page (mozilla.com)
<br />Fourth column is the total of downloads from download buttons that are not on one of our top pages (eg customize).
<br />Fifth column is total after subtracting columns 2, 3, 4.
<br />Sixth column is the number on the total downloads/page views which results in an average of 68.4% conversion rate.
<br />Seventh column is the difference in conversion rates, with the average difference between all-3 and all.html being .89% (in favor of all-3.html).
<br />
<br /><span style="font-weight: bold;">Synopsis</span>
<br />All in all (pun intended) all-3.html was the best performer of the four pages. The <span style="font-weight: bold;">8%</span> difference in user experience and <span style="font-weight: bold;">.89%</span> improvement in download rate (comparing to all.html) shows that even a small change in a page's design can have an effect on download numbers. And even though 8% improvement in ease of use or a .89% improvement in downloads may seem small, considering the number of people who see this site every day (70-90K page views a day) the effort and hardwork that went into this redesign and test were well worth it.
<br />
<br />All-3.html has now taken the place of the old page and I'm looking forward to tweaking and testing some details and re-checking its' performance in the next few months.
<br />
<br />Thanks to everyone who has put in so much hardwork these past two quarters: The Royal Order, Steven Garrity (Silver Orange), Wil Clouser, Jeremy Orem, Stephen Donner, Krupa Raj, Ken Kovash, Seth Bindernagel, Mike Morgan and John Slater--couldn't have finished this project without you!
<br />
<br /></span>Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com61tag:blogger.com,1999:blog-6908157607071331753.post-79800523639989088392009-03-27T16:04:00.000-07:002009-04-28T14:57:06.691-07:00Looking at the Q1 2009 Survey Results--Time for a Step Back <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/lvmesa/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <link rel="Edit-Time-Data" href="file://localhost/Users/lvmesa/Library/Caches/TemporaryItems/msoclip/0/clip_editdata.mso"> <!--[if !mso]> <style> v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} </style> <![endif]--><!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>588</o:Words> <o:characters>3352</o:Characters> <o:company>Mozilla</o:Company> <o:lines>27</o:Lines> <o:paragraphs>6</o:Paragraphs> <o:characterswithspaces>4116</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Arial; 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margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/lvmesa/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>306</o:Words> <o:characters>1749</o:Characters> <o:company>Mozilla</o:Company> <o:lines>14</o:Lines> <o:paragraphs>3</o:Paragraphs> <o:characterswithspaces>2147</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Times; panose-1:2 0 5 0 0 0 0 0 0 0; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">After looking at last quarter's survey results, I started to get concerned about the validity of our high "customer satisfaction score". Although our responses have been rather consistent, the drop in satisfaction rate between Q3 2008 and Q1 2009 got me a little worried--mainly because it was a 4% drop.<span style=""> </span>I started to re-examine the data and it appears as though there are many factors that should be considered when looking at the “drop” in “satisfaction”.
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<br /><span style="font-family:Arial;"><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">The first flag was <b style="">what appears to be</b> a drop in survey participation over the past few quarters. During the first installment of the survey we had 30,272 respondents. That number has dropped by nearly 50%, with 15,823 respondents in Q4 of 2008 and 15,682 respondents in Q1 2009. <o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">Here are a few possible explanations for this “apparent” drop in participation over time:
<br />
<br />1) The novelty of the first survey encouraged more participation. </span><span style=";font-family:Times;font-size:10pt;" ><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">-Even though we have 100 million people seeing the “What’s New” page with every update and we only allowed the survey to appear to 10% of that population, there is a self-selecting bias in any opt-in survey.
<br />-The further we move away from <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Firefox</span> 3 launch, the lower the enthusiasm for the product. I'm not saying that people have stopped loving <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Firefox</span> 3, I'm just saying that the further we get away from the launch, the less likely people are to be willing to take a survey to tell us they love the product. (Its’ awesomeness, in essence, has become the status <span class="blsp-spelling-error" id="SPELLING_ERROR_2">quo</span>).</span><span style=";font-family:Times;font-size:10pt;" ><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">2) The first survey was released with 3.02 and 3.03 (released a day later), which may have inadvertently increased the number of people who saw the survey link, and consequently, may have artificially doubled our participation with the survey’s first release.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">I think option #2 is really the only one that makes sense in this context. It’s easy to see how (self-selecting) individuals would have taken the survey twice and thus inflated our initial “customer satisfaction score”.<span style=""> </span>And since the past two surveys have been consistent in participation and responses, I think that it may be worth completely throwing out the data from the first survey.
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<br /></p><p class="MsoNormal" style="margin: 0.1pt 0in;"> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/lvmesa/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>20</o:Words> <o:characters>118</o:Characters> <o:company>Mozilla</o:Company> <o:lines>1</o:Lines> <o:paragraphs>1</o:Paragraphs> <o:characterswithspaces>144</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Times; panose-1:2 0 5 0 0 0 0 0 0 0; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--> </p><p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">Other concerns about the survey came from looking at the responses to certain questions.</span><span style=";font-family:Times;font-size:10pt;" ><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">For example: "How long have you been using <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Firefox</span>?"</span><span style=";font-family:Times;font-size:10pt;" ><o:p></o:p></span></p> <!--EndFragment-->
<br /><span style="font-family:Arial;"><o:p></o:p></span><p></p> <!--EndFragment--> <p class="MsoNormal"><span style="font-size:100%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3421/3389773201_6efa95d7eb_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 434px; height: 209px;" src="http://farm4.static.flickr.com/3421/3389773201_6efa95d7eb_o.png" alt="" border="0" /></a></span></p><p class="MsoNormal"><span style=";font-family:Arial;font-size:100%;" >
<br /></span></p><div style="text-align: left;"> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/lvmesa/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>100</o:Words> <o:characters>575</o:Characters> <o:company>Mozilla</o:Company> <o:lines>4</o:Lines> <o:paragraphs>1</o:Paragraphs> <o:characterswithspaces>706</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--><span style=";font-family:Arial;font-size:12pt;" ><span style="font-size:100%;">About 50% of </span><span style="font-size:100%;">respondents to this question say they have used </span><span class="blsp-spelling-error" id="SPELLING_ERROR_4" style="font-size:100%;">Firefox</span><span style="font-size:100%;"> for more than two years. That response rate doesn't quite make sense to me if we are trying to get responses from a cross-section of all of our users. Those numbers would make more sense coming from our user-base or long term, loyal, customers. </span><span style="font-size:100%;"> </span><span style="font-size:100%;">Other survey questions that were similarly concerning: "Have you installed an Add-On?" (50% said yes), "On average, how much time do you spend on the web?" (2-5 hrs a day). The responses to both of these questions again seem to indicate that a large number of the respondents to our survey were part of our core fan-base as opposed to part of a more general cross-section of users. </span></span><!--EndFragment--> <span style="font-family:Arial;">(You can take a look at the <a href="http://dbottoms.net/2008/12/30/other-80/">Comscore data</a> Dave Bottoms gathered last year if you want to know about the average Internet user.)</span>
<br /></div><p class="MsoNormal"><span style="font-family:Arial;">
<br /></span> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/lvmesa/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>260</o:Words> <o:characters>1487</o:Characters> <o:company>Mozilla</o:Company> <o:lines>12</o:Lines> <o:paragraphs>2</o:Paragraphs> <o:characterswithspaces>1826</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Times; panose-1:2 0 5 0 0 0 0 0 0 0; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} </style> <![endif]--> <!--StartFragment--> </p><p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">Another red flag was the number of people who started but did not complete the third installment of the survey. The survey released in December ’08 had a total of 37 “abandoned” surveys. The most recent installment of the survey was “abandoned” 5419 times. Why the huge jump in abandonment rate? I think it comes down to two changes we made to the survey:</span><span style=";font-family:Times;font-size:10pt;" ><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style=";font-family:Times;font-size:10pt;" ><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">1) We increased the number of questions from 8 to 10.</span><span style=";font-family:Times;font-size:10pt;" ><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">2) We reformatted the survey so that the questions were split equally on <b style="">two</b> pages.</span><span style=";font-family:Times;font-size:10pt;" ><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style=";font-family:Times;font-size:10pt;" ><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">I think both of these changes, though well intentioned, really took us away from our main goal of this program—to create a simple, short survey that would efficiently allow us to get a better picture of all of our customers.</span></p><p class="MsoNormal" style="margin: 0.1pt 0in;">
<br /></p><div style="text-align: center;"><span style=";font-family:Times;font-size:10pt;" ><o:p></o:p></span></div><div style="text-align: center;"> </div><p class="MsoNormal" style="margin: 0.1pt 0in; text-align: center;"><span style=";font-family:Times;font-size:10pt;" ><o:p> </o:p></span></p><div style="text-align: center;"> </div><p class="MsoNormal" style="margin: 0.1pt 0in; text-align: center;"><b style=""><span style="font-family:Arial;">To review, here are the takeaways:<o:p></o:p></span></b></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">1) Q32008 Results and “Satisfaction Score” are probably inflated and should be disregarded.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">2) The surveys tend to be taken mostly by long-term, loyal Firefox users. We need to find a way to get responses from a more diverse cross-section of Firefox users.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">3) We need to pay attention to the design of our survey to ensure we don’t scare users off with the number of questions/layout of the survey.<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;"><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">So, what next? I think our next steps are to step back and try and get a better understanding of what the data we have collected in the past nine months <b style="">*really*</b> means. That also means trying to figure out what we have previously called our "Customer Satisfaction Score" is really measuring. Is it a customer loyalty score? Is it an enthusiasm score? At this point, I'm not really sure, mainly because I don't know the extent of the biases in our data.</span><span style=";font-family:Times;font-size:10pt;" ><o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style=";font-family:Times;font-size:10pt;" ><o:p> </o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style="font-family:Arial;">It would be great to hear your thoughts and suggestions: what can we do differently? How do we get a better sample of all types of Firefox users? How can we try to minimize bias?<o:p></o:p></span></p> <p class="MsoNormal" style="margin: 0.1pt 0in;"><span style=";font-family:Times;font-size:10pt;" ><o:p> </o:p></span></p> <p class="MsoNormal"><span style="font-family:Arial;">Stay tuned!</span></p> <!--EndFragment--> <p></p> <p class="MsoNormal"><span style="font-family:Arial;"><o:p> </o:p></span></p> <!--EndFragment--> Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com6tag:blogger.com,1999:blog-6908157607071331753.post-5969450190951597032009-03-27T11:45:00.000-07:002009-03-31T11:20:49.372-07:00Q1 2009 Survey ResultsThe third installment of the Quarterly Satisfaction survey was released on March 6, 2009 with the 3.07 update. The survey was displayed on the “What’s New” page to 10% of the incoming population and was completed by 15,682 people in eleven locales (Hebrew is the newest locale to join the survey distribution).<span style="font-size:85%;"><br /><br />(For the results of the last two quarterly surveys, click (<a href="http://livetolaugh85.blogspot.com/2008/10/results-for-q3-quarterly-customer.html">Q308</a> or <a href="http://livetolaugh85.blogspot.com/2009/01/second-installment-of-quarterly-survey.html">Q408</a>)</span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3550/3390067271_0b7890a9bd_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 502px; height: 234px;" src="http://farm4.static.flickr.com/3550/3390067271_0b7890a9bd_o.png" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Overall, I’m happy to say that the responses to our survey have remained consistent from last quarter, with our current customer satisfaction coming in at 82.6%. Although this is a drop from last quarter (84.3%) the difference between the two is 1.7 percentage points, which in essence, almost identical from last quarter. A comparison to and discussion of some differing results from last year will be explored in a follow-up post.<br /><br /><br />Looking at the rest of the results, we've pretty much stayed consistent with our results from Q4 of 2008.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3579/3389773157_855cf952ca_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 430px; height: 191px;" src="http://farm4.static.flickr.com/3579/3389773157_855cf952ca_o.png" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Recommendation/Word of Mouth is the main way people find out about Firefox, with PR outreach (online and offline news & blogs) coming in second.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3421/3389773201_6efa95d7eb_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 434px; height: 209px;" src="http://farm4.static.flickr.com/3421/3389773201_6efa95d7eb_o.png" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />This next question was added in Q4--results have remained about the same, with most responders (75%) using Firefox for more than a year.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3644/3389773221_c4a2d139dd_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 460px; height: 138px;" src="http://farm4.static.flickr.com/3644/3389773221_c4a2d139dd_o.png" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br />Performance is still the primary reason for download with security coming in as the second most popular reason.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3564/3390585870_1a86d96712_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 594px; height: 126px;" src="http://farm4.static.flickr.com/3564/3390585870_1a86d96712_o.png" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br />Question 5 is interesting to me because it indicates that most people are aware of the ability to customize Firefox, but Performance is still the stronger reason to use Firefox.<br /><br />I included a good portion of the results for question 6 so everyone could see what other browsers our users are using. I was also surprised by the low number of responses that named websites as opposed to browsers--I was expecting a little more terminology confusion.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3456/3390585884_538a4dff9d_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 607px; height: 326px;" src="http://farm4.static.flickr.com/3456/3390585884_538a4dff9d_o.png" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />This is a new question attempting to better answer why people use other browsers beyond Firefox. The main reason people use other browsers, seems to be a lack of compatibility--some websites users want to use are not behaving properly. The next major reason is because people aren't able to use Firefox at their place or work or their school. Both of these reasons were very much expected and we are continuing to work hard to be as compatible as possible.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3537/3389773295_0c4991d190_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 604px; height: 212px;" src="http://farm4.static.flickr.com/3537/3389773295_0c4991d190_o.png" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />This question was also pretty consistent, with most responses coming from the mid-usage range.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3593/3389773343_cf0a13eeb9_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 646px; height: 197px;" src="http://farm4.static.flickr.com/3593/3389773343_cf0a13eeb9_o.png" alt="" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Here is where we usually calculate the "Customer Satisfaction Score". We do this by adding up the % of people who answered 4 and 5 and subtract the number of people who responded 1 or 2. For this quarter, we have a score of 82, which is about 1.5 percentage points less than last quarter. (<a href="http://livetolaugh85.blogspot.com/2009/03/looking-at-q1-2009-survey-results-time.html">Read this blog post to learn more</a><a href="http://livetolaugh85.blogspot.com/2009/03/looking-at-q1-2009-survey-results-time.html">.</a>)<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm4.static.flickr.com/3445/3390585956_5a3c5ba48d_o.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 492px; height: 226px;" src="http://farm4.static.flickr.com/3445/3390585956_5a3c5ba48d_o.png" alt="" border="0" /></a>Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com18tag:blogger.com,1999:blog-6908157607071331753.post-54987014259877957372009-03-11T15:27:00.000-07:002009-03-11T15:42:26.925-07:00All.html design test live!After a lot of work, the one week test of the <a href="http://www.mozilla.com/en-US/firefox/all.html">all.html designs</a> has just gone live! There are a total of four designs--each design is shown 25% of the time. For this test, the design will change every fifteen minutes.<br /><br />The design that performs the best (incites the most downloads) will be chosen as the winner and will be relaunched for the end of the quarter with final tweaks.<br /><br />Thanks to Ken, Seth, Steven Garrity, Stephen D, Krupa, Wil, and Jeremy for all your hard work!Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com18tag:blogger.com,1999:blog-6908157607071331753.post-11755386642263330482009-03-05T16:13:00.000-08:002009-03-05T16:20:33.611-08:00Feedback for all.html redesignAs some of you may remember, I sent out a blog post a few months ago soliciting feedback for the <a href="http://livetolaugh85.blogspot.com/2008/11/feedback-request-changing-user.html">all.html redesigns.</a><br /><br />These pages have now been implemented, but we are looking for more feedback on all three designs. You can find them here:<br /><br />https://www-trunk.stage.mozilla.com/en-US/firefox/all-1.html<br />https://www-trunk.stage.mozilla.com/en-US/firefox/all-2.html<br />https://www-trunk.stage.mozilla.com/en-US/firefox/all-3.html<br /><br />You can leave feedback on this blog or on one of the bugs:<br />https://bugzilla.mozilla.org/show_bug.cgi?id=475760<br />https://bugzilla.mozilla.org/show_bug.cgi?id=477278<br />https://bugzilla.mozilla.org/show_bug.cgi?id=478428<br /><br />I need ALL feedback by March 9th at 5pm Pacific.<br /><br />Thanks!Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com7tag:blogger.com,1999:blog-6908157607071331753.post-55327195588492207172009-02-09T11:12:00.000-08:002009-02-09T12:57:04.622-08:00Landing Page Progress and Analysis: January 2009As promised, here are the latest statistics on the landing page projectI've been working on with Pascal Chevrel:<br /><br />Quickly scanning the chart, you can see that we're making progress with our landing page views every month. Some locales have seen huge increases in page views (ar, be, ku, lv,mk, sr) and others have stabilized (es-ar, he, sl, sv-SE), <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLdheaGlIFl9FLb4_khVoZLM5VNTqtYixZz8N3K-cKWz2KFix9GU3yeO2A-PU9OMCIz7Y3pC2y6G6AojvYAP4jeaObR7OAeZ9qXCRPSZh4GwaK7QLqk1z7w-ByQpJptcYqcmJ_fO9Ubhw/s1600-h/Picture+6.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 380px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLdheaGlIFl9FLb4_khVoZLM5VNTqtYixZz8N3K-cKWz2KFix9GU3yeO2A-PU9OMCIz7Y3pC2y6G6AojvYAP4jeaObR7OAeZ9qXCRPSZh4GwaK7QLqk1z7w-ByQpJptcYqcmJ_fO9Ubhw/s400/Picture+6.png" alt="" id="BLOGGER_PHOTO_ID_5300904319033624290" border="0" /></a>while others have lost (gl, af).<br /><br />Overall, however, I am very happy to see that the total number of page views (of all the landing pages) is continuing to grow and I'm looking forward to getting the last eight landing pages implemented.<br /><br />For quick reference, we have four locales with more than 20K page views (yellow). We also have four locales with more than 50K page views (green) and three locales with more than 100K page views (blue).<br /><br />As always, feel free to write me a note if you have any questions, comments or suggestions. I'll post another update next month to see how we're doing.Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com28tag:blogger.com,1999:blog-6908157607071331753.post-81701290072598556052009-01-05T22:20:00.001-08:002009-01-06T08:45:22.437-08:00Quarterly Survey Results, December 2008--84% Satisfaction RatingThe second installment of the Quarterly survey was released on December 14<span class="blsp-spelling-error" id="SPELLING_ERROR_0">th</span> with a total of 15,823 responses in ten locales. The survey was hosted for a week and a half by <span class="blsp-spelling-error" id="SPELLING_ERROR_1">surveygizmo</span>.com and displayed to 10% of users on the <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Firefox</span> 3.05 "What's New Page".<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh99DjpLxqiNQFCjyu0RRBWdCoZme6VE6g23Rli4t7cqoQB4fOX7kyJFO5enZ_97ulWrS3Q8juF64Sj2a3OudngzFTi3j1oJrR5PwXZ3qTVK5rXoehT9gV9Wrd6maH90y1q7dK-VZIkdoE/s1600-h/Q1Q42008.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 272px; height: 167px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh99DjpLxqiNQFCjyu0RRBWdCoZme6VE6g23Rli4t7cqoQB4fOX7kyJFO5enZ_97ulWrS3Q8juF64Sj2a3OudngzFTi3j1oJrR5PwXZ3qTVK5rXoehT9gV9Wrd6maH90y1q7dK-VZIkdoE/s400/Q1Q42008.png" alt="" id="BLOGGER_PHOTO_ID_5287937282083691394" border="0" /></a>Overall, this survey <span class="blsp-spelling-corrected" id="SPELLING_ERROR_3">received</span> half as many responses as the survey released in September (30,272). We also had some trouble getting responses from both Chinese locales, even when increasing the display percentage from 10%-50% of all Chinese-language users. Regardless, we have a confidence interval of 3.3 for <span class="blsp-spelling-error" id="SPELLING_ERROR_4">zh</span>-<span class="blsp-spelling-error" id="SPELLING_ERROR_5">cn</span> and 2.45 for <span class="blsp-spelling-error" id="SPELLING_ERROR_6">zh</span>-<span class="blsp-spelling-error" id="SPELLING_ERROR_7">tw</span> with a 99% confidence level.<br />All the other locales have between .5-.9 confidence interval and 99% confidence level. (I removed Question 6 from this overview because of a data recording error).<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdx8firSrte-CJm5s5hgVml5P26D_7Odf_fa8kKxIIsAyIW4dBntin3XC_xwFnm-K_98htGcblYuPmfuYr_L-9UcmR2v67NK3n5pXgL750SgUxl47_8Y62fCDRkvf0EKAW5S-MkY-NH6g/s1600-h/Q2Q42008.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 347px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdx8firSrte-CJm5s5hgVml5P26D_7Odf_fa8kKxIIsAyIW4dBntin3XC_xwFnm-K_98htGcblYuPmfuYr_L-9UcmR2v67NK3n5pXgL750SgUxl47_8Y62fCDRkvf0EKAW5S-MkY-NH6g/s400/Q2Q42008.png" alt="" id="BLOGGER_PHOTO_ID_5287944636499579346" border="0" /></a> Responses have remained pretty consistent in the two surveys. About 52% of people found out about <span class="blsp-spelling-error" id="SPELLING_ERROR_8">Firefox</span> through a recommendation in this installment compared to 55% in the last survey. The consistency in responses to this question shows that the user's experiences with <span class="blsp-spelling-error" id="SPELLING_ERROR_9">Firefox</span> and their positive interpretations of these experiences drive further awareness of <span class="blsp-spelling-error" id="SPELLING_ERROR_10">Firefox</span>.<br /><br />The next question "How long have you been using <span class="blsp-spelling-error" id="SPELLING_ERROR_11">Firefox</span>" was added to this installment of the survey in order for us to understand the backgrounds of the people answering the survey.<br /><br /><br />70% of the people who responded to this survey have used <span class="blsp-spelling-error" id="SPELLING_ERROR_12">Firefox</span> for more than a year, with the majority of that 70% (44%) having used it for more than two years. This may be because our longer term users (because of their high level of satisfaction) are more likely to take a survey about <span class="blsp-spelling-error" id="SPELLING_ERROR_13">Firefox</span>. It may also have something to do with the timing of the survey, with our hardcore/long-term users (who also tend to be online most of the day) more likely to be active on the <span class="blsp-spelling-corrected" id="SPELLING_ERROR_14">Internet</span> in mid-December than one of our newer/less intense users. Regardless, there may be a slight skew towards answers we would associate with the longer-term <span class="blsp-spelling-error" id="SPELLING_ERROR_15">Firefox</span> user.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkMcWaj0iFHp9Z3T-vszBGYiR41oIpBjrRqIaQXJTUF9ocENvxd2iPifvGCJsELq7bEKF-OGbHRwsYjDbOkODNXhHrkizFEXrO626P3ShgY05eUte9Qa-1EjzuorC_Ps6cTqabpiC2lbY/s1600-h/Q3Q42008.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 293px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkMcWaj0iFHp9Z3T-vszBGYiR41oIpBjrRqIaQXJTUF9ocENvxd2iPifvGCJsELq7bEKF-OGbHRwsYjDbOkODNXhHrkizFEXrO626P3ShgY05eUte9Qa-1EjzuorC_Ps6cTqabpiC2lbY/s400/Q3Q42008.png" alt="" id="BLOGGER_PHOTO_ID_5287950996237268642" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />The primary reason for download of <span class="blsp-spelling-error" id="SPELLING_ERROR_16">Firefox</span> was performance followed by security and a recommendation--consistent with last quarter's results. I still don't really understand why customization is so low on the list, especially considering the responses to my add-<span class="blsp-spelling-error" id="SPELLING_ERROR_17">ons</span> question (#5 which shows 56% of respondents saying they have installed an add-on).We may have gotten such a high awareness(I'm calling awareness a positive response) because most of our long-term users know about add-<span class="blsp-spelling-error" id="SPELLING_ERROR_18">ons</span>--and with more than 70% of our respondents using <span class="blsp-spelling-error" id="SPELLING_ERROR_19">Firefox</span> for more than a year, this could be a very plausible explanation.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge8jcgaxpcCUqkTtq9PQYtV-xmJaf98rfFKTVlZrtjOm25qHp6PPA9716Fi_x9X3BGSbrnB4wrCEitvXgShH47u-vShzNXri1g2aCd-zGKuJyffBf9JTX8sDpodZq8Vz7fTzNMDoXxvRg/s1600-h/Q4Q42008.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 254px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge8jcgaxpcCUqkTtq9PQYtV-xmJaf98rfFKTVlZrtjOm25qHp6PPA9716Fi_x9X3BGSbrnB4wrCEitvXgShH47u-vShzNXri1g2aCd-zGKuJyffBf9JTX8sDpodZq8Vz7fTzNMDoXxvRg/s400/Q4Q42008.png" alt="" id="BLOGGER_PHOTO_ID_5287957946263553330" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRKt9Rx86A8eu1hZWTfjaglIjr21dLrwTxypwkZ2JISQtKZMT_LiNDCbheNPu4GqM_NmT2q2CKr6LRwQeEdkRhA_d45Z416fwcfCMZD83P_PZ1Uulyvsf4iuPPuVvuh14hOfwrY-2dpzM/s1600-h/Q5Q42008.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 245px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRKt9Rx86A8eu1hZWTfjaglIjr21dLrwTxypwkZ2JISQtKZMT_LiNDCbheNPu4GqM_NmT2q2CKr6LRwQeEdkRhA_d45Z416fwcfCMZD83P_PZ1Uulyvsf4iuPPuVvuh14hOfwrY-2dpzM/s400/Q5Q42008.png" alt="" id="BLOGGER_PHOTO_ID_5287967782093073298" border="0" /></a>Looking at the cross-tab analysis of questions 3 and 5, it appears as though those people who have used <span class="blsp-spelling-error" id="SPELLING_ERROR_20">Firefox</span> for more than 2 years are most likely to have installed an add-on (53%). Users who have used <span class="blsp-spelling-error" id="SPELLING_ERROR_21">Firefox</span> for 1-2 years (green highlight) are almost equally likely to have an add-on as to not have one or to not know what an add-on is. What's even more interesting (at least to me, anyway) is that the the users who have had <span class="blsp-spelling-error" id="SPELLING_ERROR_22">Firefox</span> for 6 months or less are more likely to not have an add-on or to not know what an add-on is. As the length of time of use continues to go down, users are even less likely to have an add-on. This data suggests and confirms what many of us at Mozilla already know--that we have to do a better job of introducing new users to add-<span class="blsp-spelling-error" id="SPELLING_ERROR_23">ons</span> and their benefits during each new users first session(s) with <span class="blsp-spelling-error" id="SPELLING_ERROR_24">Firefox</span>.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0t3RUp72BIrSh1uM2a8HA0SaIcT9EXfJY_Oy9D8EkXSt218IwnK89vK6nGuL1rpnrRmOip4BqBHrQidqvlfw5c9tu9EfaPcd95Zhyysxqb2V-15Twu3Nr0k2QFUkPfB2HD3IbY2DosAE/s1600-h/Picture+1.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 580px; height: 102px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0t3RUp72BIrSh1uM2a8HA0SaIcT9EXfJY_Oy9D8EkXSt218IwnK89vK6nGuL1rpnrRmOip4BqBHrQidqvlfw5c9tu9EfaPcd95Zhyysxqb2V-15Twu3Nr0k2QFUkPfB2HD3IbY2DosAE/s400/Picture+1.png" alt="" id="BLOGGER_PHOTO_ID_5287973453173168802" border="0" /></a><br /><br /><br /><br /><br /><br />In last quarter's results I broke down <span class="blsp-spelling-corrected" id="SPELLING_ERROR_25">Internet</span> usage into light, medium and heavy usage. From now on, we're not going to combine the different "usages" in order to try and learn the most we can from the information we get. It does look like the results from both quarters, however, are consistent, with mos of our users falling in the "moderate <span class="blsp-spelling-corrected" id="SPELLING_ERROR_26">Internet</span> usage" range (2-5hrs).<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhccemqTXTjY0hV62wyLFdkAnYC-kOUUflVgZjFeNYx1TqaSnbCckS1__0OCJ-phT9qBkPjbxl0lDv8vOEn6bss0u0KzditihGyNUk2i5CWH-vNB35VQsLBpAAA6rQwGHvPODMXH_C-byQ/s1600-h/Q7Q42008.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 244px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhccemqTXTjY0hV62wyLFdkAnYC-kOUUflVgZjFeNYx1TqaSnbCckS1__0OCJ-phT9qBkPjbxl0lDv8vOEn6bss0u0KzditihGyNUk2i5CWH-vNB35VQsLBpAAA6rQwGHvPODMXH_C-byQ/s400/Q7Q42008.png" alt="" id="BLOGGER_PHOTO_ID_5287966381225318242" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Lastly, and most importantly, we have our Quarterly Customer Satisfaction numbers...<br /><br />We get this number by following the methodology of Net Promoter--Combine the 4s and 5 and subtract the 1s and 2s from that total and ignore the 3s. In this quarter we would add 65 and 21 (86) and subtract 2 for a grand total of 84% satisfaction rating. Last quarter our satisfaction rating was 89%. So far, the number seems pretty consistent--the real test will be with next quarter to see how we perform.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvvBXx8rE0PRl_sHPwORyZDElNKmhsrlWw1bW8RniRrXpPy_YnHSwggO6xacHb6RK8CipVxf75n_luDwh7xj1bboBtxh_x00RdNGF0Cs5ijLjhrf7DAb6hFOyNirhlrOIM0DHpGi0lTdc/s1600-h/Q8Q42008.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 288px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvvBXx8rE0PRl_sHPwORyZDElNKmhsrlWw1bW8RniRrXpPy_YnHSwggO6xacHb6RK8CipVxf75n_luDwh7xj1bboBtxh_x00RdNGF0Cs5ijLjhrf7DAb6hFOyNirhlrOIM0DHpGi0lTdc/s400/Q8Q42008.png" alt="" id="BLOGGER_PHOTO_ID_5287969158885810594" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />You can find more in-depth results in the following files<span class="blsp-spelling-error" id="SPELLING_ERROR_27"></span> hosted on <span class="blsp-spelling-error" id="SPELLING_ERROR_28">mediafire</span>.com. Feel free to check out.<br /><br /><a href="http://www.mediafire.com/file/ywz343zdxdo/report12-30-08%20Report%2012-30-2008.pdf">http://www.mediafire.com/file/ywz343zdxdo/report12-30-08 Report 12-30-2008.<span class="blsp-spelling-error" id="SPELLING_ERROR_29">pdf</span></a> (Original report)<br /><a href="http://www.mediafire.com/file/mlma2wykaj2/ResultsSurveyQ42008.xlsx">http://www.mediafire.com/file/mlma2wykaj2/ResultsSurveyQ42008.xlsx</a> (In depth for every locale)Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com16tag:blogger.com,1999:blog-6908157607071331753.post-45612923255343636732009-01-02T14:11:00.000-08:002009-01-05T08:56:48.356-08:00Landing Page Progress and AnalysisAs Pascal and Seth have blogged in the past month, we have been working on a landing page project to bring better visibility to the newer locales and to improve the user experience for non-<span class="blsp-spelling-corrected" id="SPELLING_ERROR_0">English</span> speaking <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Firefox</span> users. We currently have 27 landing pages complete (you can read Pascal's blog entry <a href="http://www.chevrel.org/fr/carnet/index.php">here</a>) and still have 10 remaining.<br /><br />Since some of the pages have been running since early November, I wanted to share the page view numbers we're seeing (the locales in yellow do not yet have landing pages).<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7s40ncfm2mfxJ-X2onCSoc6YQ0J7omTkXao0cxrK-jPuKKLgRnShJKvF38oM1eQodHdIo9GE7WfJGtdNy6nFY7ZCnuOo0zl_l1Cz1YiAVZiyCmM3ZqKOhxzeLZL0vwpaT2hnNf-5ORcg/s1600-h/Picture+4.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 287px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7s40ncfm2mfxJ-X2onCSoc6YQ0J7omTkXao0cxrK-jPuKKLgRnShJKvF38oM1eQodHdIo9GE7WfJGtdNy6nFY7ZCnuOo0zl_l1Cz1YiAVZiyCmM3ZqKOhxzeLZL0vwpaT2hnNf-5ORcg/s400/Picture+4.png" alt="" id="BLOGGER_PHOTO_ID_5286843727274754866" border="0" /></a><br />The first columns shows the number of page views from the relevant country of the en-us version of <span class="blsp-spelling-error" id="SPELLING_ERROR_2">mozilla</span>.com. I'm hoping this will give a better idea of how many people these landing pages may be able to help. The second column shows the number of page views of the relevant landing page for November, while the third column shows the page views for December. (If the second column has an "x" in it, the landing page was not ready in November).<br /><br />These pages are generally accessed by users typing in "download <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Firefox</span>" and their locale--for example, "<span class="blsp-spelling-error" id="SPELLING_ERROR_4">Firefox</span> Arabic" in either English or the native language. The landing page should display first organically on whichever search engine the user uses.<br /><br />From looking at the spreadsheet, you can see that every locale that had a landing page available in November had improved page views in December. Although some locales have very low page views, like <span class="blsp-spelling-error" id="SPELLING_ERROR_5">occitan</span> (<span class="blsp-spelling-error" id="SPELLING_ERROR_6">oc</span>) only had 44 page views in December, we need to take into account the size of the population and when the page was available. I suggest that the page views for December are lower than an average month because of the holidays--we'll only really know that after another two months of tracking, but until then I do think the number of page views of the landing pages will continue to increase as more people find out about these landing pages. Although we cannot be sure of exactly where this traffic is coming from and how much of it is coming from newer versus older users, we can guess that the people hitting these pages are hitting them for a reason--because the language and the content of these pages are relevant to the users.<br /><br />Regardless of how these pages continue to perform, I do think that creating these pages has been both helpful in improving the <span class="blsp-spelling-error" id="SPELLING_ERROR_7">UE</span> of <span class="blsp-spelling-error" id="SPELLING_ERROR_8">mozilla</span>.com and the existing <span class="blsp-spelling-error" id="SPELLING_ERROR_9">Firefox</span> and <span class="blsp-spelling-error" id="SPELLING_ERROR_10">Thunderbird</span> community sites that are linked to these landing pages. Even if <span class="blsp-spelling-error" id="SPELLING_ERROR_11">Occitan</span> continues to average 44 page views a month, I feel like the improved <span class="blsp-spelling-error" id="SPELLING_ERROR_12">UE</span> for those 44 users was worth the effort and work of the marketing and localization team.<br /><br />I will report back about page views in January and periodically there after, but for the time being, I'd like to tentatively call this project a success. We will continue working on the remaining ten languages and start working on more locales this coming quarter.<br /><br />Happy New Year!Laurahttp://www.blogger.com/profile/17281264685326908744noreply@blogger.com6